Ice Spice has spent the last few years proving she’s the internet’s favorite “It Girl,” and now she’s bottling that main character energy for the rest of us. The Bronx princess just launched In Ha Mood ($79), her first-ever fragrance, available now at Ulta Beauty.
In Ha Mood takes its name from one of Ice Spice’s most recognizable songs, and it’s meant to feel like an extension of her brand: confident, playful and impossible to ignore. “Creating this fragrance with Revlon was a chance to bring my world into something people can actually wear, a scent built around being that girl,” Ice Spice says. “It’s feminine, but it’s also bold like the energy I put into my music and everything I do. I want people to feel unmatched, untouchable and unforgettable when they wear it.”
The eau de parfum opens with a sparkling Queen Royale Accord (a blend created exclusively for Ice Spice) of berry fizz, pear and wild raspberry. From there, majestic rose, plum blossom and magnolia take over for a soft, floral heart, while a warm base of vanilla absolute, magenta moss and amber rounds things out. Three perfumers, Adriana Medina, Christine Hassan and Carine Certain Boin, worked alongside Ice Spice to develop the final formula.
The bottle is just as much a statement as what’s inside it. Done up in a pretty soft pink hue, it features a butterfly-shaped bow at the neck, an emerald-cut cap and a custom In Ha Mood inscription in her signature bold script. It’s the kind of bottle that doubles as a centerpiece on your vanity.
The launch followed a first-of-its-kind TikTok Shop LIVE with Ulta Beauty in July, where Ice Spice became the retailer’s first celebrity co-host. In Ha Mood is now available online at Ulta.com, with in-store availability rolling out later this month.
