It’s been nearly five years since Ulta Beauty set up shop inside Target, complete with its own displays and Ulta-trained staff, but as of August 2026, that partnership is coming to an end. In its place will be Target Beauty Studio, essentially a Target-curated version of the experience, launching this fall in more than 600 stores, with plans to expand to additional locations over time.
The roughly 1,000-square-foot spaces once occupied by Ulta aren’t going anywhere else, either; Target is converting that same real estate directly into Beauty Studio, giving the retailer full control over the assortment and merchandising it never had under the Ulta deal. Similar to Ulta’s curation, the lineup will include 80 global skin, hair, fragrance and makeup brands, as well as 60 not-yet-unveiled brands, which Target will be carrying for the first time.
“With Target Beauty Studio, consumers will discover incredible prestige brands, an elevated experience, and personalized support to easily find something new and exciting every time they shop at Target,” says Amanda Nusz, senior vice president of merchandising, essentials and beauty, Target. “Shopping for beauty is all about inspiring confidence and creativity, so we’re curating an assortment and creating an experience that will help guests feel their best.”
“We’re proud of our shared success with Ulta Beauty and the experience we’ve delivered together,” said Rick Gomez, Target’s executive vice president and chief commercial officer. “The magic of shopping for beauty at Target is the combination of on-trend products that delight consumers with an inspiring and convenient shopping experience.”
“We look forward to what’s ahead and remain committed to offering the beauty experience consumers have come to expect from Target”—Gomez continues—”one centered on an exciting mix of beauty brands with continuous newness, all at an unbeatable value.”
