There’s a certain kind of nail polish that becomes part of your routine in the same way as your go-to lip balm or everyday jewelry. Olive & June has built its brand around exactly that: shades that feel easy enough for the office but still look intentional and put-together.
Over the past few years, the brand has shifted from a startup to the spotlight. You’ll find its shades on everyone from Selena Gomez and Anne Hathaway on the red carpet to Kelsea Ballerini and even Anna Wintour. The commonality is how wearable all these colors are.
That same pattern shows up on social, too (seen on the feeds of influencers like Miranda Hope and Avery Woods). While nail trends tend to lean more specific and experimental, Olive & June’s best-sellers are the ones people return to—the shades that make your hands look polished without much effort.
Now, for the first time, the brand is sharing its top 10 best-selling shades of all time, and the list looks like the ideal snapshot of everyday manicure colors. Think soft neutrals, fresh pinks and a few deeper tones that add contrast without feeling too bold a commitment. (It makes sense that one shade sells every 10 seconds.)
Below, the 10 shades that make a compelling case for sticking with what already works.
1 / 10
Soft, warm and just a little glossy, this pink lands somewhere between playful and polished. The shade catches the light in a way that makes your nails look freshly done, even a few days in.
2 / 10
HD ($10)
If you’ve ever tried to recreate that sheer, milky manicure that looks better the closer you get, this is essentially that. The color barely registers at first glance, but that’s exactly the point—it smooths everything out and leaves behind a clean finish.
3 / 10
Classic purple, but not in a retro, overly done way. There’s a richness here that reads confident without feeling costumey, which is harder to pull off than it sounds. Swipe it on and suddenly everything—from your outfit to your posture—feels a little more intentional.
4 / 10
HZ ($10)
This one sits in that tricky neutral space that can either look perfect or completely flat—and somehow, it nails it. A hint of blush keeps it from skewing too beige, while the creamy finish adds just enough depth.
5 / 10
LD ($10)
This is moodier than your average nude, but still firmly in everyday territory. The tone has a bit more weight to it, which makes it especially good when you want something neutral that doesn’t disappear. Think of it as the quieter alternative to going dark.
6 / 10
GH ($10)
There’s a subtle warmth here that reads almost sun-kissed, like your nails but after a long weekend away. It brightens without looking pastel, which makes it surprisingly versatile year-round. Easy to wear, but not forgettable.
7 / 10
White polish can be tricky—too stark and it feels harsh, too sheer and it looks unfinished. This strikes a balance, delivering a clean, opaque finish that still feels soft. It gives that crisp, editorial effect without tipping into high-maintenance territory.
8 / 10
BP ($10)
This delicate ballet pink leans into that healthy nail look people keep trying to replicate. The finish is slightly translucent, which lets your nail peek through just enough to keep it looking natural.
9 / 10
A brighter pink that doesn’t take itself too seriously. There’s a nostalgic quality to it—fun, a little flirty—but it’s grounded enough to still feel wearable. When your usual neutrals start to feel predictable, this is an easy switch.
10 / 10
CV ($10)
Deeper and a bit more dimensional, this cherry red shade brings in contrast that works on every skin tone. It’s a good entry point into statement colors if you’re looking to break out of your usual rotation.
