As skin matures, its needs change, and finding a moisturizer that checks all the boxes is no easy feat. It needs to deeply hydrate without feeling heavy, plump fine lines without clogging pores and deliver that coveted glow without looking greasy.
In a recent survey of more than 400 NewBeauty readers,* we asked them to name their favorite beauty products of 2025, and one product rose to the top among respondents aged 40–70: Tatcha Dewy Skin Cream.
The lavender-hued cream is packed with hyaluronic acid and red algae to boost hydration levels, plus Tatcha’s signature Hadasei-3 complex—a blend of fermented green tea, rice and algae—that works with squalane to lock in moisture. The star ingredient? Japanese purple rice, which is loaded with antioxidants to help give skin that healthy, dewy finish. (Plus, the smell is to die for.)
BUY ON SEPHORA – $72
BUY ON TATCHA – $72
Our readers are obsessed. A 51-year-old declared it “the best for even my mature skin. I love it! The best moisturizer,” while a 65-year-old praised it as a “good-quality product delivering dewy skin.” A 56-year-old noted, “It feels so good and really works,” and a 46-year-old summed it up in one word: “Hydrated.”
With a cult following that spans all ages and skin types, this cream proves that when you find something that truly delivers, you stock up.
*Source: BeautyEngine Advanced Research, 2026
