Target has always been a shopper’s playground. Growing up, it was my favorite store for one very specific reason: the impeccably stocked Barbie aisle. But it’s also where I picked up some of my first beauty buys (Boots and No7, to be exact). Fast forward to today, and Target’s beauty selection has expanded in a major way. Its partnership with Ulta Beauty helped accelerate that growth, and while the collaboration is sunsetting this year, the retailer’s shelves aren’t slowing down anytime soon.
If anything, Target is experiencing a fresh influx of skin care, hair care and makeup, including buzzy new launches worth adding to cart immediately. Ahead, six brands and their latest Target arrivals to know now.
Being Haircare
This Australian line stands out for its targeted (no pun intended) approach to different hair types and textures. You can shop by curl pattern to find exactly what your strands need, with shampoos, leave-ins, masks and more designed for everything from 1A to 4C hair.
New at Target this month are several line extensions, including the Goodbye Frizz Mousse Wave Defining Foam ($8), a lightweight formula for straight and wavy hair that enhances texture and body while keeping strands soft, frizz-free and crunch-free.
Also new: the Dream Curl Detangler Leave-in Detangling Milk ($8), a hydrating formula with coconut oil and shea butter to smooth knots, moisturize and define curls.
Slate
Oral care continues to expand within the wellness space, and Slate is leaning into it with a multitasking approach. The brand’s three-in-one electric flosser flosses, stimulates gums and includes a tongue scraper for a full-mouth clean. Now at Target, the Mini Flosser ($11) comes with a travel cover, two reusable floss heads, and a rechargeable, TSA-friendly design, making it just as useful on the go as at home.
Heyhae
K-beauty innovation doesn’t stop at skin care. Korean brand Heyhae, known for its sun-cured gel nail strips, has officially landed at Target. The Sun-Cured Gel Nail Strips ($11) offer an easy way to achieve a long-lasting gel manicure at home. The strips feature a solar gel center that reacts to sunlight—or just 10 to 15 seconds under an LED lamp—for a glossy finish in about 15 minutes.
The Hair Edit
Modern, affordable hair-care brand The Hair Edit is introducing water-activated concentrates at Target, including a shampoo, conditioner and hair mask. Unlike traditional solid bars, these concentrated formulas come in squeezable tubes and jars—though you’ll only need a small amount per use. The Shampoo Concentrate ($14) and Conditioner Concentrate ($14) require just a quarter-sized amount and activate with water in the shower. The Hair Mask Concentrate ($15), designed for deeper nourishment, can be used weekly or as needed in place of conditioner to help restore smoothness and shine.
FHI Heat
Hair tools are also getting an update. FHI Heat has launched a curated collection of three hot tools at Target, all priced at $100 or under. The AeroMax Style Dryer ($100) is foldable, powerful and features a digital monitor for salon-level results at home or on the road. The SwiftStyler Retractable Speed Styler ($70) combines retractable bristles with curling iron functionality for a two-in-one styling solution that saves space in your suitcase. Rounding out the trio is the AeroStyle Styling Iron 1” ($70), which features air-powered cooling vents and a cool tip for safer straightening.
Fine’ry
The affordable fragrance brand is expanding into body care with new body washes, all priced under $15 and now available in five of its most popular scents. Standouts include Pistachio Please ($13), with notes of Pistachio, tonka bean and vanilla and Not Another Cherry ($13), featuring wild cherry, Turkish rose and almond amaretto. The sulfate-free formulas are enriched with niacinamide, aloe and glycerin for a hydrating cleanse. They join the brand’s recently launched men’s body washes, also available at Target.
