Dove Cameron has been into skin care since her early days in theater, but she’d never co-created a collection with a brand—and neither had Curology. Their first, the Ethereal Glow Collection, launched October 27 exclusively at curology.com, and includes four non-prescription products with names like Sugar Venom and Lethal Glow, wrapped in packaging inspired by Cameron’s own snake tattoos.
“Skin care has always been a big passion for me, going back to my early days in theater. When Curology reached out, I already knew they had an amazing reputation,” Cameron says. “What made me say yes was talking to their chief dermatologist, Dr. Whitney Tolpinrud, who somehow seemed to know my skin better than I do! They bring real dermatological expertise and believe, like I do, that skin care should be personal. It was the perfect marriage of my vision and their science, with a lot of creativity, and working side by side with the whole team led to something I’m incredibly proud of.”
Curology CEO Kathy Savitt describes the same split. “Dove brought the vision for skincare that makes daily hydration feel effortless and leaves skin with a luminous, glass-skin glow. She shaped the packaging and overall experience, while we contributed our formulation expertise and experience caring for more than six million patients,” she says. “Together, we developed Ethereal Glow, a collection that’s simple to use, beautiful on the skin, and designed to complement a Curology prescription regimen. Our shared goal was to turn daily skin care into a ritual people look forward to.”
The starting point was Cameron’s own skin. “My skin is naturally dry, and sets, flights, travel and makeup rob it of hydration. I saw a real opportunity to create the perfect antidote, something that meets the moment for me and for anyone who wants truly luminous, hydrated skin, for whatever life throws at them,” she shares. “On a normal day, it keeps my skin hydrated and happy. On a red-carpet day, it gives me a smooth base that holds up under makeup.”
The routine starts with Shed the Day Cleanser ($15), a weightless gel-to-foam formula that cleanses and boosts moisture without stripping. “I’ve always looked for a gel-to-foam cleanser that doesn’t dry out my skin, and now I finally have one,” Cameron says. “It takes my makeup off without leaving my skin feeling stripped, which is important after all the shoots and events. It’s my end-of-the-day go-to.” Ethereal Primer ($20) is a hydrating, luminous primer that pairs ceramides with soft-focus blurring powders: “It gives me a smoother-looking base without feeling heavy. There’s a soft-focus effect, but my skin still feels like skin.” Lethal Glow Moisturizer ($21) is the workhorse—a weightless gel-cream with five weights of hyaluronic acid, polyglutamic acid to help lock that hydration in and peptides to smooth the look of skin. Cameron calls it “the one for when I want my skin hydrated and naturally glowy, morning or night.” And Sugar Venom Lip Treatment ($12) layers a trio of rich hydrators under a high-shine finish. “I love the glossy, glass-like finish, but the hydration matters just as much to me.”
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“What I love most is that the collection offers a complete routine and pairs so naturally with Curology’s prescription formulas for a more personalized approach,” she adds.
And then there are the product names. “The snake kind of set the tone, so I wanted names with a little bite, because what’s inside is so hydrating and luminous. I love that contrast,” Cameron says. “The names are bold and a bit unexpected, but they still tell you what each product does. The Curology team and I worked closely together to shape them and I love how it all came together, from the product to the packaging.”
The snake itself is personal. “The snake in the Ethereal Glow Collection packaging was inspired by my tattoos, and I loved the idea of reimagining it as a symbol of transformation and renewal. That felt personal to me, and it became a strong means of connecting the visual identity, product names, and overall story of the collection.”
That theme of shedding goes beyond the packaging. “Over the past few years, I’ve learned how important it is to listen to myself, trust my instincts, and let myself evolve without needing to explain it to everyone,” she says. “I think renewal is about giving yourself permission to change.”
The full four-piece collection is $50 at an introductory price, or $35 when bundled with a personalized Curology prescription subscription. New subscription bundles come with a limited-edition Serpent Pouch while supplies last. Individually, products range from $12 to $21, and everything is cruelty-free and vegan.
And this is only round one, Cameron says. “Ethereal Glow is the first of three collections over the next year, and I’m excited for all the new products still to come. I can’t say more yet, but stay tuned!”
