During October, you see a rise in pink products, and for good reason. October is Breast Cancer Awareness Month, and many brands go pink to support the hundreds of thousands of people affected each year. This Breast Cancer Awareness (BCA) Month, many of our favorite beauty brands are stepping up with limited-edition launches, special-edition packaging and generous donation pledges. From rosy lip glosses to high-tech devices, these are the products that let you refresh your routine while giving back.
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This year, SharkNinja launched the We Won’t Wait Fund and corresponding collection in partnership with the Breast Cancer Research Foundation (BCRF), donating 20 percent of the purchase price of select products to BCRF and guaranteeing a minimum donation of $250,000. The collection features fan favorites from the brand, including the CryoGlow LED Face Mask ($350) and Depuffi Contrast Therapy Device ($200).
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Breast Cancer Awareness Month has become deeply personal for DERMAFLASH founder Dara Levy since she was diagnosed with stage one breast cancer in 2024. This month, the brand is donating 25 percent of net sales from every Pop Pink DERMAFLASH LUXE+ ($199) device sold on its site to BCRF.
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Sephora recently launched its inaugural Sephora Favorites Healthy Hair & Scalp Kit ($42). The limited-edition assortment with a $130 value features products from seven leading brands. For each kit sold, $25 of the purchase price will go toward supporting breast cancer research at Memorial Sloan Kettering Cancer Center, with a minimum donation of $350,000.
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Drowsy is donating 20 percent of all Damask Rose colorway products sold on its site to the American Breast Cancer Foundation for the entire month of October. We love the Silk Sleep Eye Mask ($85) and Padded Scrunchie ($39) for ultra-luxe beauty sleep.
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La Bonne Brosse’s limited-edition Pink Collection features five of the brand’s signature brushes reimagined in bright pink. Each Pink October brush purchase directly contributes to research funded by BCRF. The collection includes the N.01, N.02, N.03, N.04 and N.07, available in both large and small sizes.
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For all of October, Tammy Fender will donate 20 percent of sales from every online purchase of the Quintessential Serum Special Edition ($285) to the Living Beauty Cancer Foundation, an organization dedicated to educating, uplifting and empowering women living with cancer through holistic wellness programming like wellness retreats, yoga, meditation, nutritional guidance and expert-led workshops.
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LYS Beauty is extending support beyond BCA month, donating 100 percent of net proceeds from its new limited-edition shade of Triple Fix Pressed Setting Powder in Sincere ($22) from October 1 through the end of the year.
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This month, Well People is donating 100 percent of net proceeds from its best-selling Lush Lip Tinted Oil in Wildflower ($12) to Lipstick Angels, a nonprofit bringing oncology-sensitive clean beauty, skin care and wellness services to those affected by cancer.
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This month, 3 of Cups founder and breast cancer survivor Lauren O’Connell will donate 10 percent of all profits from The Shower Mask ($49) to BCRF.
