18 Beauty Products Under $20 Celebrities Absolutely Love

“I don’t think you need to splurge on cleanser,” summer digital cover star Bethenny Frankel recently told us, “which is why I’ve talked so much about CeraVe Cream-to-Foam Cleanser. Cream-to-foam is how you really get your makeup off and clean out your pores.”

“It’s possible that I over-plucked my brows in the ’90s because they don’t look as good as I want them to now, especially the tail,” Heidi Klum told NewBeauty in a 2025 interview. “I’ve always drawn them in with a pencil, but pencils don’t really look like hair, and I think we all sort of got used to this shadow brow. The Faux Brow pen is like a beauty sharpie. It has two super-fine tips that draw soft strokes that actually look like hair and create a natural-looking brow.”

“I know I’m influenced by my teenage daughter, but the Rhode lip glazes are amazing,” Jenna Dewan told NewBeauty in May. “I could have every color! We literally have them everywhere in the house because we’re just so in love with them.”

Belmont Cameli’s curls in Off Campus had everyone wondering what products he uses on his hair. Luckily we got the scoop—it’s a trio of TRESemmé products, including the mousse, which he told NewBeauty, “gives you this great lift in volume that I need because sometimes your curls can lay flat, and then the mousse will pull them up.”

As revealed in our Spring 2026 issue, Jewel shared that she always has this nipple cream on hand, though not for the reason you’d expect. “I used it as a new mom and found it to be the best thing for dry lips, cracked skin and more. It’s a miracle worker!”

“Hyaluronic acid is my boo. It is everything to me,” Jennifer Garner told NewBeauty of the hero ingredient in 2024. As part of her hyaluronic acid-packed routine, she washes her face with the Hydro Boost Gel Cleanser.

“I genuinely have at least eight or nine of them scattered around my house because I’m always putting it on,” Meghan Trainor told NewBeauty last year about Princess Cut, her favorite shade of the lip oil.

“I love Nivea body lotion,” Summer House’s Mia Calabrese told NewBeauty in June. “It gives your skin this beautiful glow. It’s my daytime layer,” she said.

As for her night layer, she adds Vaseline gel oil ($13) on top. “It gives your skin a beautiful, glittery glow. These two together are incredible.”

When NewBeauty asked Lexi Minetree what product she’s currently obsessed with, she immediately named this foundation. “Wow, I’ve never been more humbled than when I put that foundation on one side of my face, and it’s suddenly beautiful and clear, and then I look at the other side, and it’s a red-hot mess,” she said.

“But what I really love about it is that it doesn’t look like you have foundation on. A lot of times when I wear foundation, it looks like a different color sitting on my skin, or like I’ve just caked something on. This just looks like my skin. It looks like I woke up that way.”

While on tour, Kelsea Ballerini relied on wigs—and this oil made all the difference. “We’d douse my hair in it, put the wig on, take it off and I’d sleep in the oil and then wash my hair the next day, so every day I was doing a treatment on my hair,” Kelsea Ballerini shared in a 2025 interview. “So I ended up touring, and my hair was better afterward, which has never happened for me before.”

When NewBeauty asked Charlie’s Angels-turned-QVC fashion icon Jaclyn Smith if there were any beauty products she was still loyal to after 50 years, she shared that she still swears by this classic cleanser for heavy makeup days.

“I live in Idaho, so I know what it’s like to live in a very dry climate where your skin just needs that moisture,” Gold Bond partner Ali Larter told NewBeauty of her current love for the brand’s Cherry Crush Hydrating Gel Cream. “It goes in nicely and I’m on my way for the day. I also like that it’s an accessible brand that you can find easily, [with] high-quality ingredients. That was a big thing for me.”

Figure skater Alysa Liu told NewBeauty that this is a non-negotiable on her packing list. “The mini Venus razor is so cute, and it comes with a little travel case,” she said. “It’s been part of my routine the whole season and continues to be in the off-season too.”

Becky G put this shine spray to the test during her recent appearance on Hot Ones and raved about it after the fact in conversation with NewBeauty. “It made my hair stay in its place and shine in front of the cameras,” she said, adding, “It was definitely the ultimate test for how durable the sleek look can be.”

Actress Logan Browning answered a round of rapid-fire beauty questions in our Spring 2026 issue. Her must-pack beauty item when flying? These luxe-scented hand sanitizing wipes.

When Riverdale actress Vanessa Morgan wants to “change it up,” she uses this plant-based cream blush from Tower 28, as revealed in a 2024 chat with NewBeauty. In addition to sun-kissed color with a natural luminous finish, its formula includes skin-boosting ingredients like green tea extract and aloe vera extract.

BUY ON TOWER 28 – $20

BUY ON SEPHORA – $20