If you know the oral-care brand SURI, it’s probably because of the SURI 2.0 Electronic Toothbrush ($135), the sleek and luxurious brush that makes sustainable oral care feel a whole lot more elevated. Now, the brand is bringing that same design-minded approach to toothpaste with the launch of Restore Gel Refillable Toothpaste ($30).
The formula swaps the usual crumpled, single-use tube for a refillable pump system that’s meant to stay on your sink. When it runs out, you twist in a new cartridge instead of tossing the whole thing. Those cartridges are made from Vivomer, a plant-based, home-compostable material developed with Shellworks that is designed to break down without leaving a trace.
Inside, the gel formula uses nano-hydroxyapatite, an ingredient known for helping to gently whiten teeth and support enamel, and skips artificial colors and harsh additives. It comes in three mint flavors and three bottle shades, which is a small detail until you remember how rarely toothpaste is something you actually want to look at.
My Honest Take on SURI Restore Gel Refillable Toothpaste
SURI sent me the new refillable system—along with its sonic toothbrush—to test, and I’ve genuinely enjoyed switching to it. If you or someone in your house deals with hand pain or arthritis, this system solves a real everyday frustration: no more wringing the last bit out of a flattened tube.
I’m also just a sucker for the design. Everything coordinates so well together, and little extras like the UV cleaning travel case and magnetic mirror mount—an actual lifesaver if you have cats who love knocking things off counters—feel useful, not gimmicky. The pump itself is satisfying to use, too: one press gives you the same clean amount every time, with no guessing or squeezing.
It took me a beat to adjust to the formula, since it leans gentler and cleaner than the intensely minty pastes I grew up on, but it has quickly become part of my routine. I also like knowing exactly what is, and is not, in it.
Is Suri’s Restore Gel Refillable Toothpaste Worth It?
If you care about cutting down on bathroom plastic and want a routine that actually looks good sitting out, this is worth adding to your rotation. You can purchase it at trysuri.com, with Starter Kit Bundles starting at $34 when bundled with the toothbrush. For a closer look at how the system actually works day to day, keep an eye on our socials for the full unboxing and testing video.
