Summer is 94 days long. Lo Bosworth knows this. She delivers the number as if it’s the most important data point on the planet, with the kind of urgency that only a new mom who’s been back at work full-time since spring can convey. “It’s already almost July!” she says. “Summer goes by really fast.”
That’s the mindset behind Bosworth’s partnership with Hello, the personal-care brand that has declared this the “Summer of Yay”—a celebration of the small, joyful rituals that make summer feel like summer before it slips away. The timing, for Bosworth, couldn’t be more apt. Between a new baby, a packed work schedule and a summer that involves the Jersey Shore, the Hamptons and a constant negotiation between spontaneity and structure, she has become a convert to the idea that the tiniest moments are the ones worth protecting.
Ask her what “adding more yay to the everyday” actually looks like and she doesn’t reach for a grand answer—she reaches for her toothbrush. “The time that I get to sneak away to the bathroom and literally brush my teeth as a new mom is sacred time for me,” she says. “Adding more yay to the everyday literally is coming down to the super basics. I think that every mom can agree that these fundamentals become really special and important.”
It’s a reframe that makes sense when you’re operating at Bosworth’s pace. “I don’t think that summers feel like they used to,” she says. “I’m focused on the short windows of time that I do have and using my favorite products from Hello to make these little rituals feel really special.”
Another anchor in her summer ritual is Hello’s Sunny Daze Deodorant ($8), and she talks about it the way people talk about a song that takes them somewhere. “I am really inspired by scent, sensory things,” she says. “The Sunny Daze deodorant smells so good. It almost smells like a summery cocktail. It’s citrus, it’s vanilla. I’m always looking for sensory things to include in my summer that give that summer vibe.” When she puts it on in the morning, she says, she gets “that blast of summer nostalgia that I’m looking for.”
The non-negotiables beyond the deodorant are classic and uncluttered: hydration (she carries an Owala water bottle everywhere), sunscreen (she’s always reapplying) and her oral-care routine.
Bosworth built her brand, Love Wellness, around women’s health, and motherhood has sharpened that focus considerably. “I think I focus less on beauty and more on total body health and wellness,” she says. “What I need to do to show up for my family every day is have energy, be in good shape, be taking care of my baseline health.” Oral care, she says, has become central to that. “I’ve learned so much about the importance of oral care the past couple of years as it relates to brain health and cognitive function. For me, there’s a true longevity tie to my oral care routine.”
What she wants from those products now goes beyond the functional. “I’m investing in great products that I love, that perform, that also support enjoying the experience—whether it’s aesthetic packaging, whether it’s a really thoughtful ingredient list.” The philosophy is simple: “It’s less about my glam and more about what am I doing to just show up strong.”
Between reality TV, a podcast, a wellness brand and now a baby, Bosworth has stacked a lot of chapters on top of each other. Summer 2026, she says, is about a specific kind of decompression. “I’m really craving the kind of summer that I remember growing up…one that feels lighter and carefree,” she says. “Because I am so busy, I am really being specific about these moments that help me feel spontaneous, that help me feel calm, that help me feel carefree, that help me savor those small moments. That to me looks like rest with my family, days at the beach, getting out of the city, really just trying to take some time for myself. I used to be somebody that would just fly by the seat of my pants. But now, being really specific about my schedule is incredibly important to me.”
For anyone who keeps telling themselves they’ll slow down and enjoy it but never quite does, Bosworth’s advice is direct: Look at the calendar. “The days are long,” she says, taking a pause. “But the years are fast.”
