Winter brings its fair share of qualms, but few are as universally familiar as dry skin. As temperatures continue to reach all-time lows far and wide, drugstore skin care darling CeraVe has come to the rescue with the “Skincident Hotline,” a real, working number you can call when your skin takes a turn for the worse.
A “skincident,” as described by the brand, “is the unexpected moment when dry skin makes an unwanted appearance—like when you cross your legs and your ankles look desert-dry, or that awkward handshake where hands feel cracked and parched.” The play on words may be tongue-in-cheek, but the concept isn’t a gimmick.
The Skincident Hotline runs Monday through Friday from 5 to 8 p.m. ET. During live hours, callers can receive expert moisturization advice and, while supplies last, a free full-size CeraVe body moisturizer to combat your dry skin woes. Outside of those hours, a 24/7 pre-recorded experience is available, featuring tips from Evansville, IN dermatologist and CeraVe partner Dylan Greeney, MD, along with information on the brand’s body-care lineup.
The Skincident Hotline will be available to dial through February 27 at 844-SKINCIDENT (844-754-6243), leaving just enough time to help skin hang on through winter’s final stretch. And if you’re phone-shy, NewBeauty spoke with Dr. Greeney for a deeper dive into what everyone needs to know about dry skin. Press play on the video below to watch the conversation in full.
