Stripes Beauty is officially coming to Ulta Beauty. The pro-aging brand founded by actress and women’s health advocate Naomi Watts makes its in-store debut January 22 and will be available in select Wellness by Ulta Beauty boutiques nationwide.
The full-body beauty brand offers a curated assortment of products designed to support women through menopause from multiple angles. From skin and hair care to body and vaginal health, Stripes aims to make the midlife transition less overwhelming. It’s not about aging gracefully, but aging comfortably—a mindset that resonates whether someone is just entering menopause or navigating its in-between stages. Rather than focusing on a single symptom, Stripes Beauty takes a more comprehensive approach, addressing the full range of changes women experience during midlife.
Some of the brand’s best-selling products have already earned a reputation as midlife essentials for peri- and menopausal women. While Stripes offers a robust skin-care lineup, its SKUs extend well beyond the face to address concerns across the body. Take The Full Monty ($65); more than just a body oil, it’s formulated with vitamin C to boost radiance and squalane to combat dry skin. Vaginal health is another core focus for Stripes Beauty, with the Dew As I Do ($80) hydrating gel and Vag of Honor ($50) play oil earning praise for supporting intimate moisture and comfort.
Given that focus, the partnership with Ulta Beauty feels like a natural fit. In the wellness-based beauty landscape, the retailer has been among the most vocal in carving out wellness as a distinct in-store category. With brands like Stripes Beauty, Ulta isn’t just navigating the shift—it’s also making space for a customer base that has long been underserved. “I created my company Stripes because we deserve support, solutions and the space to figure it all out,” Watts says on the brand’s website.
Shoppers can now find Stripes Beauty in select Wellness by Ulta Beauty boutiques across the U.S.
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Dew as I Do
The Full Monty
The Inside Addition
