With decades of salon heritage behind it, John Frieda Hair Care\u2014the iconic force behind cult-favorite Frizz Ease and Sheer Blonde\u2014is entering a bold new era. Unveiling a refreshed identity alongside The Hot Hair Hotline<\/strong>, a social-first content platform starring The Nader Sisters\u2014Brooks, Mary Holland, Grace Ann and Sarah Jane\u2014the launch signals a defining next chapter that merges modern moments while honoring the brand\u2019s legacy. We caught up with the sisters before the launch event in New York to talk the partnership, their product-stealing habits and weekend Valentine\u2019s Day plans.<\/p>\n Brooks: <\/strong>\u201cOh they always steal from me\u2014I\u2019m the Hot Hair Hotline boss in real life. If someone\u2019s hair is frizzing, flat,\u00a0 I\u2019m like, \u2018Come here. Sit down and let me fix this.\u2019 The John Frieda Frizz Ease Smooth Operator Blowout Spray is non-negotiable in our house. It fixes everything. It gives that polished, expensive blowout energy without actually needing to full glam.\u201d<\/p>\n Grace Ann:<\/strong> \u201cI\u2019m obsessed with the John Frieda Frizz Ease Extra Strength Hair Serum. It\u2019s my security blanket in a bottle and the absolute go-to for curly haired girls! The second there\u2019s humidity, a weird blow-dry moment, or I just need everything to look smoother and more polished. That\u2019s what I grab.\u201d<\/p>\n Sarah Jane:<\/strong> \u201cFor other products: We all swear by red-light therapy masks. I got my mom one for Christmas and she nearly cried, she was ecstatic to join the \u2018red-light club,\u2019 as she calls it. We\u2019re obsessed because it\u2019s low-maintenance but high-impact. It helps with everything\u2014especially when we\u2019re traveling or have events back-to-back.\u201d<\/p>\n Mary Holland:<\/strong> \u201cJohn Frieda is one of those brands that feels nostalgic for us. Our mom has used it for as long as we can remember. It was always in our bathroom growing up.\u201d<\/p>\n Brooks:<\/strong> \u201cYes! It\u2019s such an iconic brand in our house. Who doesn\u2019t know John Frieda? It was a pinch-me moment shooting this campaign and getting to do it the four of us because it felt so authentic to our lives.\u201d<\/p>\n Grace Ann: <\/strong>\u201cAlso, the rebrand is so chic. It feels like a modern evolution of something we\u2019ve trusted for decades. The packaging looks elevated, the fragrances are amazing, and the formulas truly feel salon-level.\u201d<\/p>\n Sarah Jane: <\/strong>\u201cAnd our mom is coming to the launch in NYC, which feels very full-circle. She\u2019s the reason we knew\u00a0and trusted the brand in the first place.\u201d<\/p>\n Mary Holland: <\/strong>\u201cWe all love getting facials as part of our\u00a0beauty\u00a0maintenance. It\u2019s something that always just makes you feel refreshed and rejuvenated.\u201d<\/p>\n Sarah Jane: <\/strong>\u201cAnd honestly, hair is such a huge part of our\u00a0beauty\u00a0routines and confidence. The whole Hot Hair Hotline idea feels like our real group chat. We\u2019re constantly texting about hair drama-volume, color, etc.\u2014and Brooks is usually the one solving it.\u201d<\/p>\n Brooks: <\/strong>\u201cWe actually turned Valentine\u2019s into a sister celebration this year!\u201d<\/p>\n Sarah Jane: <\/strong>\u201cBrooks\u2019 birthday was this past weekend and mine is next week, so we planned a little getaway with our parents and best friends!:<\/p>\n Mary Holland:<\/strong> \u201cIt\u2019s very us\u2014family, a little chaos, birthday energy.\u201d<\/p>\n Grace Ann: <\/strong>\u201cAnd we\u2019re fully prepared for whatever the weather does. We\u2019ve learned our lesson with humidity. There will be zero frizz meltdowns this trip.\u201d<\/p>\n Brooks: <\/strong>\u201cThat\u2019s the energy we\u2019re taking into this weekend\u2014relaxed, confident and celebrating with our besties and our fam!\u201d<\/p>\n<\/p><\/div>\nAre there any\u00a0beauty\u00a0products you all swear by\u2026there has to be some you steal from each other<\/strong>.<\/h2>\n
Are there any\u00a0beauty\u00a0products you\u2019ve used forever?<\/strong><\/h2>\n
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Are there any treatments you all love\u2014facials, wellness, aesthetics?<\/strong><\/h2>\n
Any Valentine\u2019s Day plans?<\/strong><\/h2>\n