<\/p>\n
Fragrance is moving beyond the traditional spray. From hair perfumes to skin scents and oil roll-ons, the category is expanding in new directions\u2014and Sol de Janeiro is entering the mix. Debuting February 9 at soldejaneiro.com and Ulta Beauty, the brand\u2019s new Jelly Perfume Balm<\/strong> ($26) marks its first foray into solid fragrance, offering a portable, mess-free way to experience its cult-favorite Cheirosa scents.<\/p>\n The Jelly Perfume Balm reimagines fragrance in a more wearable, on-the-go format; one you can swipe onto skin instead of spraying in a gym locker room or the back of a cab. Powered by concentrated fragrance oils rather than alcohol, the translucent balm melts into skin, leaving a long-lasting scent. The launch includes three of the brand\u2019s bestselling, beachy-gourmand scents\u2014Cheirosa 62, Cheirosa 68 and Cheirosa 40\u2014each housed in a swipeable format. <\/p>\n That emphasis on ritual\u2014and self-expression\u2014was central to the development process. Unlike traditional perfumes that live on a vanity, the Jelly Perfume Balm is meant to travel with<\/em> you, turning fragrance into a lived-in experience rather than a finishing touch. \u201cIt\u2019s a fragrance that feels lived-in and personal,\u201d Axelrod explains, \u201cwhich is aligned with how our community uses scent as a form of self-expression.\u201d<\/p>\n And the fragrance, the brand stresses, is meant to be noticed. Solid fragrances are often assumed to be lighter or shorter-wearing, but Sol de Janeiro set out to challenge that perception. \u201cJelly Perfume Balm is alcohol-free and made with premium fragrance oils,\u201d explains Axelrod, adding that \u201cit melts into the skin and delivers a more concentrated scent experience.\u201d<\/p>\n \u201cWe\u2019re very excited about creating this new format and experience for our consumers and wanted to ensure the scent and tactile experience were just right,\u201d Axelrod says. \u201cOur Jelly Perfume Balms will launch in our core fragrances, Cheirosa 62, 68 and 40, so we formulated and reformulated with extra care until we got each scent to come through just like our cult-favorite Perfume Mists\u2014making them perfectly layerable and deliciously familiar to our Perfume Mist fans.\u201d<\/p>\n That same attention carried through to the balm\u2019s texture. \u201cIn terms of application, we also wanted to ensure a super seamless swipe, with a non-sticky feel and worked on the formula until we got that perfectly touchable texture so you can swipe freely, opening up a concentrated, irresistible scent,\u201d she adds.<\/p>\n Importantly, the balm is meant to layer easily with the brand\u2019s iconic body mists. \u201cThe balm doesn\u2019t replace the mist; it enhances it,\u201d she notes. \u201cIt\u2019s designed to heighten scent, amplify longevity and offer ample opportunities to customize your scent with our Perfume Mist portfolio.\u201d<\/p>\n The result is a fragrance that feels modern, intuitive and undeniably joyful. As consumers continue to seek beauty products that adapt to their routines\u2014rather than interrupt them\u2014the Jelly Perfume Balm feels like a natural evolution for Sol de Janeiro and a smart entry into fragrance\u2019s next chapter, all in the palm of your hand.<\/p>\n <\/center><\/center><\/center><\/center> <\/div>\n