Viral beauty products now dominate the industry, with social media stats often displayed alongside items in beauty superstores and online storefronts. But 10 years ago, it was a different story. Viral beauty was just beginning to take off, and in 2016, Tarte broke the internet with its now-iconic Shape Tape Concealer. As the tenth anniversary approaches, it only makes sense to celebrate in a big way. Enter Shape Tape Week.<\/p>\n
While this isn\u2019t Tarte\u2019s first Shape Tape Week\u2014the brand rolled out a similar sale in 2025\u2014this year promises more for makeup lovers. Blushes, brushes and signature collections are all part of the lineup (more on that in a moment), but the star is the original Shape Tape Concealer, which will be marked down 40 percent starting Sunday.<\/p>\n
When Is Shape Tape Week?<\/h2>\n
The festivities begin January 18 and run for a full seven days. The week is packed with deals on some of the brand\u2019s most popular products, including 56 percent off beauty wands, Sculpt Tape, Glow Tape and select blushes, plus 63 percent off the viral Icing Collection. At the center of it all is the Shape Tape Concealer, priced at $19.20\u2014its lowest price to date.<\/p>\n
Shape Tape Week deals are available to everyone on the brand\u2019s website and at participating beauty retailers, but loyalty members get an extra perk. With any Shape Tape Concealer purchase, members will receive a Shape Tape charm while supplies last.<\/p>\n
What to Buy During Shape Tape Week<\/h2>\n\n\n 1<\/span> \/ 3<\/span> <\/p>\n\n\n\nShape Tape Concealer (originally $32, drops to $19 on January 18)<\/h2>\n
If you\u2019re of a certain age, you no doubt remember Tarte Shape Tape\u2019s iconic run, which went on to define the 2016 makeup era. The creamy formula delivers maximum coverage with a matte finish that stays put for hours. Plus, it comes in 64 shades.<\/p>\n<\/p><\/div><\/div>\n
![\"tarte](\"https:\/\/cdn-cjhgk.nitrocdn.com\/CXxGixRVyChwAxySbAyltuCiQXRKaWDN\/assets\/images\/optimized\/rev-9dad235\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/tarte-shape-tape-concealer-375x375.png\")
<\/div><\/div><\/div>\n\n 2<\/span> \/ 3<\/span> <\/p>\n\n\n\nSculpt Tape Contour (originally $36, drops to $16 on January 18)<\/h2>\n
Contour trends have softened over the years, and this wand is an easy way to achieve a modern, sculpted look. The formula is deeply pigmented, and the cushion applicator makes precision a breeze.<\/p>\n<\/p><\/div><\/div>\n
![\"Tarte](\"https:\/\/cdn-cjhgk.nitrocdn.com\/CXxGixRVyChwAxySbAyltuCiQXRKaWDN\/assets\/images\/optimized\/rev-9dad235\/www.newbeauty.com\/wp-content\/uploads\/2026\/01\/design-49-375x375.png\")
<\/div><\/div><\/div>\n\n 3<\/span> \/ 3<\/span> <\/p>\n\n\n\nConcealer Paw Brush (originally $29, drops to $15 on January 18)<\/h2>\n
The Paw Brush has become a viral tool for flawless concealer application. If you\u2019re stocking up on Shape Tape this week, it\u2019s worth adding this one to your cart, too.<\/p>\n<\/p><\/div><\/div>\n
![\"Tarte](\"https:\/\/cdn-cjhgk.nitrocdn.com\/CXxGixRVyChwAxySbAyltuCiQXRKaWDN\/assets\/images\/optimized\/rev-9dad235\/www.newbeauty.com\/wp-content\/uploads\/2026\/01\/s2772655-main-zoom-375x375.webp\")
<\/div><\/div><\/div><\/div><\/div>\n
1<\/span> \/ 3<\/span> <\/p>\n If you\u2019re of a certain age, you no doubt remember Tarte Shape Tape\u2019s iconic run, which went on to define the 2016 makeup era. The creamy formula delivers maximum coverage with a matte finish that stays put for hours. Plus, it comes in 64 shades.<\/p>\n<\/p><\/div><\/div>\n 2<\/span> \/ 3<\/span> <\/p>\n Contour trends have softened over the years, and this wand is an easy way to achieve a modern, sculpted look. The formula is deeply pigmented, and the cushion applicator makes precision a breeze.<\/p>\n<\/p><\/div><\/div>\n 3<\/span> \/ 3<\/span> <\/p>\n The Paw Brush has become a viral tool for flawless concealer application. If you\u2019re stocking up on Shape Tape this week, it\u2019s worth adding this one to your cart, too.<\/p>\n<\/p><\/div><\/div>\nShape Tape Concealer (originally $32, drops to $19 on January 18)<\/h2>\n
<\/div><\/div><\/div>\nSculpt Tape Contour (originally $36, drops to $16 on January 18)<\/h2>\n
<\/div><\/div><\/div>\nConcealer Paw Brush (originally $29, drops to $15 on January 18)<\/h2>\n
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