For anyone who grew up watching Beverly Hills, 90210<\/em>, Jennie Garth will forever be synonymous with enviable California cool-girl beauty. Today, the actress, designer and podcast host\u2014best known for her role as Kelly Taylor\u2014is redefining what that \u201cglow\u201d looks like in real life as she partners with IT Cosmetics for the brand\u2019s newest campaign.<\/p>\n Garth\u2019s latest must-have is the Do It All Sheer Tint Face Balm ($34), a 4-in-1 skin-transforming tint that delivers instant radiance while improving skin over time. Made with 92 percent skin-care ingredients and available in 15 shades exclusively at Ulta Beauty, the formula is tailored for women 40-plus who want makeup that works harder, feels comfortable and lets natural beauty shine through.<\/p>\n As the face of the campaign, the 53-year-old represents the confident woman entering her next chapter\u2014one powered by a commitment to age-positive beauty. Garth recently sat down with us to share why this partnership felt like a natural fit, with a few \u201990s nods along the way.<\/p>\n \u201cYes, I was an original fan of the brand when it started out! I think it started out to really cover skin imperfections, give you a flawless look. It covered up any redness. It was great for people with rosacea or any kind of blemishes or anything like that. The brand was something I was very excited to use on camera and in my day-to-day life, because it was a truly innovative product when it first came out. It\u2019s so beautiful to see the brand evolve in such a gorgeous way. It is very authentic to its roots, but also embracing what\u2019s next in makeup and skin care. <\/p>\n The fact that this Do It All Sheer Tint Face Balm is infused with 92 percent skin care is just what I want to hear! That\u2019s what I want to use. I don\u2019t want something that is covering up, or it\u2019s too heavy anymore. I want my real skin that\u2019s been through life\u2019s ups and downs, I want that to shine through, but also give myself just that little bit of coverage.\u201d<\/p>\n \u201cI love makeup! Doing other people\u2019s makeup is one of my favorite things. It\u2019s so creative. In the day-to-day, I don\u2019t wear makeup unless I\u2019m on camera, which happens a lot. I\u2019d say I wear makeup pretty much five days a week, but I like it now that I can wear a lighter, more translucent skin makeup. It\u2019s just so different from how it was in the \u201990s, when it was all about covering everything up. This is now about letting your true beauty shine through.<\/p>\n I love that, as a woman at this stage in my life\u2026 you just reach a point where you have such acceptance of who you are, how you got here and all the things you\u2019ve overcome. You really reach this place where you love yourself in a completely different way. This makeup and skin-care product really does embrace that messaging.\u201d<\/p>\n \u201cIt used to be the CC+ Cream, now it\u2019s the Do It All. It\u2019s my favorite product I have tried in a very long time. I\u2019ve been using it consistently, whether or not I\u2019m on camera, because you can build it and powder down some of the glow for on-camera stuff, but in daily life, it just gives you this beautiful, plump, hydrated, alive look.\u201d<\/p>\n BUY NOW \u2013 $34<\/p>\n \u201cOh my gosh. I\u2019m excited for the synergy that\u2019s happening in my life, the way everything that I wanted, everything on my vision board, has come to fruition in just a really natural way. I feel comfortable sharing my insights through my book. Yes, it\u2019s part memoir, but it\u2019s also sort of self-help, if you will, because I love teaching and sharing with people. I do that a lot on my podcast. I think the book is just a natural extension of the podcast and just the whole messaging of what I\u2019ve created as this next chapter for myself.\u201d<\/p>\n \u201c<\/strong>Well, Fiona and I did a shoot for\u00a0People<\/em>\u00a0magazine, and we used one of the dresses from Kelly Taylor. As soon as she saw the dress, she instantly stole it, so that\u2019s not mine anymore. They\u2019re always just borrowing all my clothes. It\u2019s ridiculous. I have no boundaries!\u201d<\/p>\n \u201cThe \u201990s are the best, ever! I think every decade has fun beauty and fashion. I love the \u201970s look with big, blown-out hair. I love the \u201980s with the rocker hair and a lot of hairspray. All those looks are so just cemented in my memory\u2014and so are good memories surrounding them\u2014that I love anytime anything comes back from the past.\u201d<\/p>\n<\/p><\/div>\nCongrats on this partnership. The brand is widely loved\u2014have you been a longtime fan?<\/h2>\n
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You wear makeup as part of your job, but in your day-to-day life, do you enjoy doing your own makeup?<\/h2>\n
The brand has a lot of must-haves. Is there one superhero or two that you really, really love?<\/h2>\n
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<\/figure>\nWe\u2019re only a few weeks into January, but you already have a busy year ahead with your QVC appearances and your book. What are you most looking forward to right now?<\/h2>\n
You often share moments with your daughters on social media, and it looks like you do a lot together. Have they held on to anything from the \u201990s\u2014fashion-wise?<\/h2>\n
Are you enjoying the return of \u201990s beauty trends, or are you happy to leave them in the past?<\/h2>\n