{"id":474,"date":"2026-01-14T13:57:23","date_gmt":"2026-01-14T05:57:23","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/01\/14\/erin-andrews-on-her-viral-auter-coat\/"},"modified":"2026-01-14T13:57:23","modified_gmt":"2026-01-14T05:57:23","slug":"erin-andrews-on-her-viral-auter-coat","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/01\/14\/erin-andrews-on-her-viral-auter-coat\/","title":{"rendered":"Erin Andrews on Her Viral AUTER Coat"},"content":{"rendered":"

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It may have been the evening of the Golden Globes, but Erin Andrews didn\u2019t need a red carpet to deliver one of the weekend\u2019s biggest fashion moments. Reporting from the NFL sidelines at Sunday\u2019s 49ers\u2013Eagles game, the longtime sportscaster, member of FOX Sports\u2019 A-Team, founder of WEAR by Erin Andrews and co-host of Calm Down with Erin and Charissa <\/em>unintentionally sparked a social-media frenzy thanks to a bold, high-fashion coat that instantly went viral.<\/p>\n

When asked whether she knew the jacket would become such a statement, Andrews exclusively told us the reaction caught her completely off guard.<\/p>\n

\u201cI wanted something fun and exciting and high fashion, and I knew when my stylist, Daniela, suggested I wear it that it was something outside the box,\u201d she says. \u201cI forgot I was even wearing it until I heard Michael Strahan\u2019s reaction, and I just thought, \u2018oh man, this is gonna have a social media kind of buzzing.’\u201d<\/p>\n

\u201cBut did I think it would get such a big reaction? No, not at all. And to be honest, I\u2019m so caught up in the game, our game was so back and forth, I really had zero clue what was happening on social media until the game was over.\u201d<\/p>\n

The now-viral coat was the result of Andrews\u2019 carefully considered\u2014yet flexible\u2014game-day styling approach, led by longtime stylist Daniela Romero. While the look may have felt spontaneous to viewers, the process behind it is anything but.<\/p>\n

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Courtesy of Erin Andrews<\/sub><\/p>\n

\u201cWe take it week by week!\u201d says Romero about what goes into Andrews\u2019 game-day looks. \u201cWe have looks that are set aside for hot, rainy or cold weather. Also, depending on what teams are playing, we stay neutral on the colors she wears. Go-to brands are The Frankie Shop, altuzarra, favorite daughter, RAINS and now AUTER, the coat that went viral from Sunday!\u201d<\/p>\n

As the internet did what it does best, memes quickly followed, and Andrews leaned fully into the humor of it all. From playful pop-culture comparisons to exaggerated reactions, the coat took on a life of its own. The buzz didn\u2019t stop when the game ended, either. Andrews says the reaction followed her well beyond the stadium.<\/p>\n

\u201cEven in the airport on the way home, I got stopped by passengers who asked about the coat. When I was traveling to the game, I was holding the coat in my arms because I didn\u2019t want to lose it, and a guy asked me when I got on the plane if it was alive. And I looked at him and said, \u2018No, but it\u2019s going to look damn good on camera.\u2019 And now, just seeing the reaction, I\u2019m still laughing about it.\u201d<\/p>\n

Behind the viral moment was emerging outerwear brand AUTER, and for designer Rob Zangardi, seeing his piece on one of the most visible sidelines in sports was nothing short of surreal.<\/p>\n

\u201cErin wearing AUTER on the sideline yesterday was completely surreal,\u201d he says. \u201cWe\u2019re not even three months old, and while we\u2019ve been incredibly grateful for the support we\u2019ve gotten so far, seeing the coat go viral during a game watched by tens of millions of people was a whole different level. The traffic and messages were nonstop. Erin is a real friend, so beyond the impact on the brand, I was just proud and genuinely excited to see her looking so incredible in it.\u201d<\/p>\n<\/p><\/div>\n