Paris Hilton has never been one to do beauty halfway. From her cult-favorite skin-care brand, Par\u00edvie, to the high-tech longevity center she\u2019s built inside her house, the entrepreneur and pop-culture icon is constantly exploring what\u2019s next in beauty and wellness. <\/p>\n
We caught up with Hilton to talk about her latest launch, the treatments and devices she\u2019s currently obsessed with, her fragrance wardrobe and why she\u2019s loving the return of Y2K beauty.<\/p>\n<\/div>\n
Congrats on what you\u2019ve built with Par\u00edvie! Tell us about your latest launch.<\/h2>\n
\u201cWell, I\u2019m so proud. The response to Par\u00edvie has been so incredible. And, you know, we spent years developing these formulas, and just seeing how much people love them has been so rewarding. And I am so excited about our new Smooth and Brighten Collagen Hydrogel Eye Masks ($48), because I\u2019ve been wearing eye masks forever, so I knew exactly what I wanted. They\u2019re iridescent pink and shaped like angel wings\u2014they are iconic. But they\u2019re so much more than just beautiful. They\u2019re designed to cover your entire under-eye area, and packed with the collagen, niacinamide, caffeine and glycerin, so they really hydrate, smooth and brighten under your eyes in just 15 minutes. <\/p>\n
I was also really obsessed with making sure they stay in place, no matter what you\u2019re doing. I\u2019ve noticed that a lot of other eye patches are constantly slipping down, so I wanted ones that stay on and look cute while you\u2019re doing whatever you need to do. I\u2019ve spent years working at the laboratory, creating these products and formulas, because I wanted everything to be science-backed with real results. And it\u2019s just been phenomenal hearing from people, just how much the products have really changed their skin and how happy they are. I\u2019m very proud.\u201d<\/p>\n \u201cWell, the first things I released were my cleanser, and then my skin-perfecting serum, and then my other one called That\u2019s Tight ($125), which is a plumping vitality serum. It has this key ingredient called inPHinite Youth Technology, which is a peptide that\u2019s exclusive to my Par\u00edvie. And yeah, eye masks were something I always wanted to add on. <\/p>\n We\u2019re constantly just coming up with new ideas and new products, but we have to perfect them. I will go through, sometimes, 10 or 15 iterations of a product because I just want to get it right. This is just the beginning for Par\u00edvie. So much more is in the works, and it\u2019s very exciting how it\u2019s not only a skin-care line, but also a lifestyle brand. And it\u2019s also at my home: Maison Par\u00edvie is my at-home longevity center, that just takes things to the next level.\u201d<\/p>\n \u201cI feel so grateful that I have this amazing longevity center. I go every single morning. I\u2019m such a beauty technology nerd. I have everything from a hyperbaric chamber to the Ammortal Chamber, which I use every single morning and night. I also got a new machine yesterday. I\u2019m obsessed with it\u2014it\u2019s called Sofwave PureImpact. It\u2019s so epic. I\u2019ve done six treatments, and now I have my own. It uses electrical muscle stimulation to help strengthen and tone your muscles, so it\u2019s like getting an extra workout without having to go to the gym, and there\u2019s no downtime, which I love. I\u2019m gonna use it all the time. James, who is the head innovation officer from Sofwave, comes over, and he\u2019ll do Sofwave on my face while I have PureImpact hooked up to my body. <\/p>\n I also love the Ammortal Chamber because it combines five things at once: red light, acoustic vibrations, a guided meditation, molecular hydrogen and PEMF. It\u2019s the ultimate multitasker. I love the NeurotriS machine. That\u2019s amazing for microcurrent and collagen stimulation. I\u2019ve been using that for almost 15 years.<\/p>\n My new Dreampod is epic, too. You lay inside of it, and you literally float in thousands of pounds of Epsom salt. You literally feel like you\u2019re weightless, and it\u2019s amazing, especially for people with ADHD. It just shuts you off from the outside world, and it\u2019s incredible for inflammation and lowering your cortisol levels.\u201d<\/p>\n \u201cYes! I\u2019m all about stacking, so I will be getting my facial, and then I\u2019ll have the red light on me at the same time, and then sometimes I\u2019ll have the Ballancer Pro lymphatics on my legs and they\u2019ll be doing my nails at the same time\u2014while I\u2019m doing interviews or approvals. It\u2019s really all about stacking my treatments and trying to do as many things at once as possible because I love to optimize my time. <\/p>\n And I\u2019m just so lucky that I have it all here because I feel like before, I would have to drive to a hyperbaric place, then go to another place, and I\u2019d spend hours doing this, and now here, I can just literally walk downstairs and get as much done as possible.\u201d<\/p>\n \u201cI love microneedling. I love doing it with exosomes after. I love the BBL and Moxi.\u201d <\/p>\n \u201cOh, my god, it\u2019s incredible. Like, I\u2019ll be healed within two days. Hyperbaric technology is insane. I feel so lucky to have that. I\u2019ve been doing it for many years.\u201d<\/p>\n \u201cYes, she\u2019s been my facialist for almost 15 years and she comes in all the time. We have all of my favorite facialists come here [Maison Par\u00edvie], and we do residencies, like Keren Bartov was here two weeks ago. And right now, we have Adeela Crown, who\u2019s here for like six weeks. And then I invite all my friends. Like, I just had Jessica Alba and Lizzo here last week\u2014Bebe Rexha was here yesterday. All my friends are, like, \u2018Paris, no wonder you never age. You literally have the fountain of youth built into your house.\u2019 And they all love Par\u00edvie. It just makes me so happy to be able to share this incredible space with all of my friends, so that we can all stay hot forever.\u201d<\/p>\n \u201cOh, I have so many fragrances\u2014over 30. I have, literally, a different fragrance for every day of the month if I wanted to wear one. And yes, whenever I launch a new one, that\u2019s the one I\u2019m most obsessed with for a while. But, I also love mixing them together, like Iconic ($48) with Iconic Queen ($80). It creates a really gorgeous scent. It depends what mood I\u2019m in and what vibe I\u2019m feeling, or what I\u2019m doing, like a particular date night.\u201d<\/p>\n \u201cYeah, all of them. I love glossy lips. I love frosted shimmer. I\u2019m obsessed with glitter, sparkles\u2014pink everything. I just loved how fun and extra beauty was back then, and it\u2019s so fun now seeing this whole new generation bringing back trends that I helped start back then. So many people are inspired by that era, and since I, like, invented Y2K fashion, it makes me a really proud mother.\u201d<\/p>\n \u201cOh yeah. I\u2019m in the studio right now finishing up my third album, and I can\u2019t wait for everyone to hear my new music. It\u2019s coming out early next year. I feel so lucky to get to do all these things I love, and just bring joy, fun, sparkles and happiness to the world.\u201d<\/p>\n<\/div>\n![\"paris-hilton-parivie-eye-mask\"](\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/0845a190847e8d34916b6f4a2f3369c28198cb93-1000x1000.jpg?w=1200&auto=format&q=70\")
<\/figure>\nHow do you decide what you\u2019re going to launch next? <\/h2>\n
That\u2019s a great segue, because everyone is talking about longevity and regenerative aesthetics, and you have all the top devices in Maison Par\u00edvie. Which treatments are you absolutely loving right now?<\/h2>\n
I need to visit! How do you find time to do all these things?<\/h2>\n
Have you ever done microneedling or lasers?<\/h2>\n
And then you probably go in the hyperbaric chamber and it helps speed up your recovery, right? <\/h2>\n
Is Heather Nicole still doing your facials these days?<\/h2>\n
That is incredible. Let\u2019s switch gears and talk about fragrance because your new one, Iconic Queen, just launched. When you debut a new scent, does it automatically become your new signature?<\/h2>\n
It\u2019s been 20 years since your debut album, Paris<\/em>, which brings us back to 2006. Are there any trends from 2006 that you wish we could bring back?<\/h2>\n
Hail to the OG. And speaking of 2006, are you working on any new music?<\/h2>\n