{"id":3575,"date":"2026-11-03T07:53:22","date_gmt":"2026-11-02T23:53:22","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/11\/03\/kylie-jenner-trademarks-stormi-webster-for-beauty\/"},"modified":"2026-11-03T07:53:22","modified_gmt":"2026-11-02T23:53:22","slug":"kylie-jenner-trademarks-stormi-webster-for-beauty","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/11\/03\/kylie-jenner-trademarks-stormi-webster-for-beauty\/","title":{"rendered":"Kylie Jenner Trademarks Stormi Webster for Beauty"},"content":{"rendered":"<p><\/p>\n<div id=\"block-content\">\n<div class=\"article-segment\">\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Kylie Jenner may be laying the groundwork for the next generation of her beauty business. The Kylie Cosmetics founder has filed a trademark application for her 8-year-old daughter\u2019s full name, Stormi Webster, and it covers just about every category you\u2019d expect from a full beauty line.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The application, made by Kylie Jenner Inc. with the U.S. Patent and Trademark Office, covers skin-care staples like moisturizers, lotions, creams, cleansers, serums and facial oils, plus body oils, shower and bath gels, cosmetics, fragrances, hair care and nail products. It\u2019s currently listed as pending, and no launch, product lineup or business plan has been announced. Of course, a trademark filing isn\u2019t a promise of product, and brands often file early to protect a name long before anything hits shelves.<\/p>\n<\/div>\n<div class=\"article-segment\">\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Jenner has tried to trademark her daughter\u2019s name before. She previously filed for \u201cStormi World,\u201d a nod to dad Travis Scott\u2019s Astroworld album and festival, though beyond a themed birthday party, a business never took shape. And back in 2021, during her <em class=\"italic\">Inside Kylie Cosmetics<\/em> YouTube series, Jenner teased that her then 3-year-old was getting into the family business. \u201cShe\u2019s actually launching a little secret brand soon that we\u2019ve been working on for a while, but finally\u2026 pedal to the metal,\u201d she said. That brand never surfaced, so a little cautious optimism feels fair this time around.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Kylie Baby, the personal-care line Jenner launched with Coty in 2021, was inspired by Stormi. It joined a portfolio that started with Kylie Cosmetics in 2015 and has since grown to include Kylie Skin and fragrance (Coty acquired a 51 percent stake in Kylie Cosmetics and Kylie Skin in 2019).<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">For now, the filing remains pending, and there\u2019s no word on when (or if) products will arrive. We\u2019ll be watching the USPTO filings, and Jenner\u2019s Instagram, for any sign of a launch.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kylie Jenner may be laying the groundwork for the next  [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/3575"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=3575"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/3575\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/3576"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=3575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=3575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=3575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}