Nutrafol is best known for working on hair from the inside, and now it\u2019s going after the strand itself with the introduction of Strand Serum ($54 for a 90-day supply), the brand\u2019s first hair serum focused on strand health. It\u2019s built to stop breakage, which the brand calls \u201cthe missing step between growth and length.\u201d<\/p>\n
The idea is pretty simple, but not always easy to remedy: for people with thinning hair, new growth often breaks off before anyone can see it. That\u2019s why it can feel like hair simply won\u2019t grow. \u201cPatients may be growing healthy hair, but if those strands are weakened by heat styling, chemical processing or everyday wear, they\u2019re more likely to break before reaching their full potential,\u201d says dermatologist Heather Woolery-Lloyd, MD, Nutrafol\u2019s chief medical advisor.<\/p>\n<\/div>\n
The before-and-after numbers from the brand\u2019s clinical testing are impressive. After five uses on damp and dry hair, the serum cut breakage by up to 83 percent, compared with a non-conditioning shampoo (and it\u2019s not sticky or disruptive to your regular styling products). Used with Nutrafol Shampoo ($44) and Conditioner ($44) on damp hair, it made hair six times stronger than a non-conditioning shampoo did. Testers also saw 62 percent fewer split ends and 85 percent less frizz for up to 72 hours. On top of that, the formula protects against heat up to 450\u00b0F.<\/p>\n The formula focuses on porosity, meaning how well hair absorbs and holds moisture. High-porosity hair has a lifted, damaged cuticle, which makes it more likely to break, frizz and split. Nutrafol\u2019s DualFusion Complex has two phases. A water phase gets into the cortex to strengthen the hair, and an oil phase seals the cuticle. Milk thistle seed extract strengthens the cortex, and wild olive extract softens hair and visibly seals split ends. Hemisqualane, a silicone alternative made from sugarcane, helps defend against breakage, and rosehip fruit extract rounds out the formula.<\/p>\n \u201cWe\u2019ve never developed products around trends; we develop them around unmet consumer needs and evolving science,\u201d says Kim Biedermann, PhD, Nutrafol\u2019s chief R&D officer. The brand says it tested 36 ingredient candidates across 54 formula versions and ran 18 preclinical studies. Consumer testing covered hair types 1A through 4C, including color-treated, chemically treated and chemically straightened hair. The serum is vegan, safe for color and extensions, and NSF Certified for Sport. It\u2019s made without parabens, phthalates, silicones, sulfates or synthetic fragrance.<\/p>\n Strand Serum is available now on Nutrafol.com and Amazon, and through Nutrafol\u2019s network of haircare and healthcare professionals. Subscribers got early access through the myNutrafol app starting Sept. 30. A Strand Serum + Brush Kit ($54) is sold exclusively at Ulta Beauty.<\/p>\n Nutrafol is best known for working on hair from the ins […]<\/p>\n","protected":false},"author":1,"featured_media":3552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/3551"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=3551"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/3551\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/3552"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=3551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=3551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=3551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Short:](\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/7ab62aa0911e5693442b21ae662971e95697aa86-1200x675.jpg?w=1200&auto=format&q=70\")
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