{"id":3515,"date":"2026-10-28T08:07:47","date_gmt":"2026-10-28T00:07:47","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/10\/28\/jennifer-lawrence-launches-mes-hair-care-line\/"},"modified":"2026-10-28T08:07:47","modified_gmt":"2026-10-28T00:07:47","slug":"jennifer-lawrence-launches-mes-hair-care-line","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/10\/28\/jennifer-lawrence-launches-mes-hair-care-line\/","title":{"rendered":"Jennifer Lawrence Launches mes\u00b0 Hair-Care Line"},"content":{"rendered":"<p><\/p>\n<div id=\"block-content\">\n<div class=\"article-segment\">\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Jennifer Lawrence has spent enough time in the glam chair to know a thing or two about red carpet-ready hair. Now the Oscar winner is putting all of it to work in her own brand: mes\u00b0, a hair-care line she co-created with Jasmina Aganovic, the founder and CEO of biotech company Arcaea.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The premise is refreshingly simple: Great hair shouldn\u2019t take more products, more steps or more time. Lawrence knows the pain points firsthand: volume that\u2019s gone by day two, frizz that creeps back by day three and masks that want you standing in the shower for 20 minutes. So she brought the creative vision, Arcaea brought a biology-led approach to formulation, and together they built formulas \u201cmade for real life\u201d: hardworking, multitasking formulas that last longer and give you a little of your day back.<\/p>\n<\/div>\n<div class=\"article-segment\">\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The brand\u2019s debut campaign has the same less-is-more spirit. Director Isaac Lock invited people onto a stage and asked them to do just one thing: dance. No choreography, no right way to move. It was shot entirely on 16mm, and the cast mixed established models with everyday New Yorkers, some approached in Washington Square Park and many in their first professional shoot.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Hair got the same treatment. Natural textures and movement stayed intact. That\u2019s the idea behind the products, too: they\u2019re built to work with the hair you have, not remake it. Ahead, meet the first three.<\/p>\n<h2 id=\"inside-the-mes-collection\" class=\"font-canela mb-4 mt-8 text-2xl font-light leading-tight text-black md:text-3xl\">Inside the mes\u00b0 Collection<\/h2>\n<div class=\"slideshow-section\">\n<div class=\"slide\" style=\"margin-top:40px;margin-bottom:40px\">\n<p><span style=\"position:relative;right:-2px;top:-5px\">1<\/span> <!-- -->\/<!-- --> <span style=\"position:relative;bottom:-5px;left:-2px\">3<\/span><\/p>\n<div class=\"slide__content-container\">\n<div class=\"slide__content\" style=\"color:#585c66;margin-bottom:30px\">\n<div class=\"slide-text\">\n<div class=\"slide-content-body\">\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">As its name suggests, this hair mask wears many hats. Leave it on for five minutes, sleep in it overnight or skip the rinse altogether and use it to create a sleek, slicked-back look. However you use it, the brand says it reduces breakage by up to six times.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"slide__image22\" style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/b900440c064b0a8064401940bdcbf83961e7937c-1000x1000.jpg?w=750&amp;q=70&amp;fit=clip&amp;auto=format\" alt=\"mes\u00b0 Multitask Repair Mask\" width=\"1000\" height=\"1000\" style=\"display:inline-block;max-width:100%;width:auto;height:auto\" loading=\"lazy\"\/><\/div>\n<\/div>\n<\/div>\n<div class=\"slide\" style=\"margin-top:40px;margin-bottom:40px\">\n<p><span style=\"position:relative;right:-2px;top:-5px\">2<\/span> <!-- -->\/<!-- --> <span style=\"position:relative;bottom:-5px;left:-2px\">3<\/span><\/p>\n<div class=\"slide__content-container\">\n<div class=\"slide__content\" style=\"color:#585c66;margin-bottom:30px\">\n<div class=\"slide-text\">\n<div class=\"slide-content-body\">\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Say goodbye to flat, oily roots. This mist uses the brand\u2019s proprietary technology to help keep excess oil in check and boost volume between washes. The brand says it delivers more than double the volume and reduces scalp oiliness by 75 percent.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"slide__image22\" style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/f1b803f15a67f34cb0c9b949c7531302770fb01d-1000x1000.jpg?w=750&amp;q=70&amp;fit=clip&amp;auto=format\" alt=\"mes\u00b0 Good Roots Volume Mist\" width=\"1000\" height=\"1000\" style=\"display:inline-block;max-width:100%;width:auto;height:auto\" loading=\"lazy\"\/><\/div>\n<\/div>\n<\/div>\n<div class=\"slide\" style=\"margin-top:40px;margin-bottom:40px\">\n<p><span style=\"position:relative;right:-2px;top:-5px\">3<\/span> <!-- -->\/<!-- --> <span style=\"position:relative;bottom:-5px;left:-2px\">3<\/span><\/p>\n<div class=\"slide__content-container\">\n<div class=\"slide__content\" style=\"color:#585c66;margin-bottom:30px\">\n<div class=\"slide-text\">\n<div class=\"slide-content-body\">\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">For the in-between days when your hair needs a little help but you\u2019re not ready for a full refresh, this lightweight bi-phase serum revives day-old styles while protecting against heat. The brand also says it cuts frizz by 86 percent, so you can give your blowout a second (or third) life instead of starting over.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"slide__image22\" style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/33996476bf411cce4e52b5636dd7697bde45bb2a-1000x1000.jpg?w=750&amp;q=70&amp;fit=clip&amp;auto=format\" alt=\"mes\u00b0 Off-Duty Restyling Serum\" width=\"1000\" height=\"1000\" style=\"display:inline-block;max-width:100%;width:auto;height:auto\" loading=\"lazy\"\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jennifer Lawrence has spent enough time in the glam cha [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/3515"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=3515"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/3515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/3516"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=3515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=3515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=3515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}