{"id":3389,"date":"2026-10-16T05:15:39","date_gmt":"2026-10-15T21:15:39","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/10\/16\/hailey-bieber-teases-rhodes-first-smart-aging-serum\/"},"modified":"2026-10-16T05:15:39","modified_gmt":"2026-10-15T21:15:39","slug":"hailey-bieber-teases-rhodes-first-smart-aging-serum","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/10\/16\/hailey-bieber-teases-rhodes-first-smart-aging-serum\/","title":{"rendered":"Hailey Bieber Teases Rhode&#8217;s First Smart-Aging Serum"},"content":{"rendered":"<p><\/p>\n<div id=\"block-content\">\n<div class=\"article-segment\">\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Hailey Bieber has a new Rhode launch on the way. In a recent interview with <em class=\"italic\">Fortune<\/em>, the founder confirmed the brand has a new serum in the works with a different focus than anything it has released so far.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">\u201cI\u2019m turning 30 in November, and I can definitely say that my needs and skin-care routine have changed since I launched Rhode,\u201d she told <em class=\"italic\">Fortune<\/em>. \u201cWhen I launched Rhode, it was really focused on hydration and peptides. Now I\u2019m in a space where I need a little more actives.\u201d Cue the upcoming launch. \u201cWe have a new serum coming out in January that is more geared towards smart aging,\u201d she said.<\/p>\n<\/div>\n<div class=\"article-segment\">\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">A fresh launch from Rhode is noteworthy, given the brand\u2019s deliberately streamlined lineup. \u201cI really am not interested in overconsumption. I think the beauty space is very, very filled as it is, and the whole ethos of Rhode from the beginning was this idea of one of each thing done really well,\u201d Bieber said.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">She traced that idea back to wardrobe staples. \u201cThat concept for me came from the idea of, you know, your perfect pair of jeans, the perfect white tee, the perfect jacket. Your perfect moisturizer, your perfect lip product,\u201d she explained. \u201cI\u2019m not interested in putting a bunch of stuff out there just to put it out there. I actually want to make things that I need, and I love.\u201d<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Bieber didn\u2019t share an exact January launch date, ingredient details or pricing in the interview. We\u2019ll be keeping an eye out for more.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hailey Bieber has a new Rhode launch on the way. In a r [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/3389"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=3389"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/3389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/3390"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=3389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=3389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=3389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}