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Mewing. Mogging. Looksmaxxing. Young men have created a whole new vocabulary for looking better, but beyond the facial rankings, jaw exercises and questionable DIY advice, something bigger is happening: Men are getting serious about their hair, skin and faces. Even in Major League Baseball, Texas Rangers shortstop Corey Seager sees it. \u201cGuys are paying more attention to themselves overall, not just working out, but sleep, skin, hair, all of it,\u201d he says.<\/p>\n
Aesthetic physicians are seeing it, too. Nashville, TN plastic surgeon Daniel A. Hatef, MD says his male patient population has \u201ceasily doubled.\u201d La Jolla, CA plastic surgeon Robert Singer, MD says motivations span dating to career. \u201cOlder patients may want to look fresher because their relationship has changed, or they find younger employees don\u2019t relate to them because they look older,\u201d he says.<\/p>\n<\/div>\n
\u201cCulturally, guys grow up without the same beauty pressures and beauty education that women do,\u201d says Ian Michael Crumm, aesthetician and founder of Boys in Beauty. Much of that education now comes through social media, where good advice mixes with questionable practices. Dr. Hatef says some patients realize that \u201cstarving themselves, injecting sketchy fat dissolvers and taking hammers to their faces are unwise and don\u2019t help their image.\u201d At the other end, men are embracing treatments women have pursued openly for years.<\/p>\n
What men want often depends on age. New York facial plastic surgeon Konstantin Vasyukevich, MD is seeing more middle-aged men seek facelifts, while Dr. Hatef says younger patients are increasingly interested in building structure. \u201cMale faces tend to have more prominent, angular bone structure and a different pattern of facial fat pad distribution,\u201d Dr. Vasyukevich explains. For older patients, \u201cthe goal is to address signs of aging while preserving those masculine characteristics,\u201d he adds.<\/p>\n
To achieve this, Dr. Hatef often uses targeted fat grafting, subtle preservation rhinoplasty and facial implants. Palo Alto, CA facial plastic surgeon David M. Lieberman, MD notes that chin augmentation is commonly done on his male patients. \u201cChin augmentation or structural enhancement can play an important role in creating better harmony between the chin, jawline and overall face.\u201d<\/p>\n
Around the eyes, a skilled hand is key, especially with a blepharoplasty. \u201cWith male eyelid surgery, the goal is to preserve masculine features by accounting for the lower brow position, fuller eyelids, heavier facial tissue and flatter cheek contour,\u201d Dr. Vasyukevich says. High-profile celebrity results have put bad blephs in the spotlight, adds Palo Alto, CA facial plastic surgeon Sachin S. Parikh, MD. \u201cThe best male blepharoplasty results are often the ones that go unnoticed.\u201d<\/p>\n
For Seager, hair thinning was on his radar early on. \u201cI remember my brother\u2019s hair started thinning out when he was 23 or 24,\u201d he recalls. \u201cWhen I got to that age myself, it was in the back of my mind, and I wanted to get ahead of it instead of waiting around.\u201d As a professional athlete, Seager is also careful about which supplements he takes. \u201cEverything I put in my body has to be something I trust completely,\u201d he says, referring to Nutrafol\u2019s NSF Certified for Sport hair growth supplements.<\/p>\n
Miami dermatologist Heather Woolery-Lloyd, MD, chief medical advisor for Nutrafol, sees the same preventive mindset among younger men. Hair thinning and loss are \u201coften multifactorial,\u201d she says, and as such, men are embracing options from supplements to surgery. \u201cI do think men are talking about it more.\u201d Seager agrees: \u201cOnce you bring it up, you realize how many other people are dealing with the same thing.\u201d<\/p>\n
There\u2019s a difference between participating in beauty and chasing an algorithmic ideal. Looksmaxxing, Crumm says, can push men toward extreme practices and \u201ca very singular, specific vision of beauty. It\u2019s really important for the industry at its core to guide them in the right way with messaging and advertising, and not feed into the looksmaxxing trend,\u201d he explains. His hope is that men can be \u201cgiven permission and not made to feel like they should be ashamed of wanting to participate in beauty.\u201d After all, Crumm adds, \u201cAt the end of the day, it\u2019s just face moisturizer.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
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