{"id":3204,"date":"2026-09-29T11:56:33","date_gmt":"2026-09-29T03:56:33","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/09\/29\/new-report-says-only-18-percent-of-women-think-their-health-is-the-best-use-of-their-money\/"},"modified":"2026-09-29T11:56:33","modified_gmt":"2026-09-29T03:56:33","slug":"new-report-says-only-18-percent-of-women-think-their-health-is-the-best-use-of-their-money","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/09\/29\/new-report-says-only-18-percent-of-women-think-their-health-is-the-best-use-of-their-money\/","title":{"rendered":"New Report Says Only 18 Percent of Women Think Their Health Is the Best Use of Their Money"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Women say their health matters, but a new report suggests there\u2019s a major disconnect between prioritizing it and actually viewing it as worth spending money on. According to LYMA\u2019s new P.O.W.E.R. Index report, created with The Future Laboratory, nearly three-quarters of women ages 35 to 54 rank health as their highest priority. Yet when asked to name the highest-value use of their money, just 18 percent chose their health. Only one-third of women even describe health spending as an \u201cinvestment.\u201d <\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">On a recent episode of <em class=\"italic\">The Beauty Authority,<\/em> we sat down with LYMA founder Lucy Goff to talk about what\u2019s behind that gap, why women are finding it increasingly difficult to know which wellness and beauty claims to believe and why she thinks the industry may be due for what she calls an \u201cera of transparency.\u201d<\/p>\n<\/div>\n<div>\n<div class=\"my-8\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"What Women Really Want from Wellness with LYMA\u2019s Lucy Goff | The Beauty Authority\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zk5chtzPKU8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<h2 id=\"why-dont-women-see-health-as-an-investment\" class=\"font-canela mb-4 mt-8 text-2xl font-light leading-tight text-black md:text-3xl\">Why Don\u2019t Women See Health as an Investment?<\/h2>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">One of the most striking findings in the report is the contradiction between how important women say health is and how they think about paying for it. Women are nearly twice as likely as men to call the same health and wellness expenditure an \u201cindulgence\u201d rather than an \u201cinvestment.\u201d The report also found that 61 percent of women ages 18 to 45 feel they\u2019re expected to age well without being given the tools or information to do it.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Goff says those findings resonated with her personally. \u201cAs women, as a working mom, my kids always come first,\u201d she told me, adding that her business often comes next. \u201cI feel as though I come in third in a lot of places.\u201d For her, part of changing the conversation is giving women more justification to put their own health higher on that list.<\/p>\n<h2 id=\"can-consumers-tell-whats-backed-by-science\" class=\"font-canela mb-4 mt-8 text-2xl font-light leading-tight text-black md:text-3xl\">Can Consumers Tell What\u2019s Backed by Science?<\/h2>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">That\u2019s another problem the report identified. Fifty-six percent of women surveyed say they find it difficult to distinguish products backed by real science from those that simply borrow scientific language. The report calls out everything from unsourced studies to vague \u201cexpert-backed\u201d claims as examples of what it describes as science-washing. That skepticism is especially pronounced among older women: 86 percent of women over 55 say clinical proof matters more than brand cachet.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Goff believes brands need to take more responsibility for making those distinctions clear. \u201cIf you are selling a moisturizer, speak about the clinical proof of your products as a moisturizer,\u201d she says. \u201cDon\u2019t market it as a longevity cream.\u201d Her point: claims should stay within what a product has actually been shown to do rather than stretching science to meet the marketing language of the moment.<\/p>\n<h2 id=\"are-women-tired-of-hearing-about-longevity\" class=\"font-canela mb-4 mt-8 text-2xl font-light leading-tight text-black md:text-3xl\">Are Women Tired of Hearing About Longevity?<\/h2>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Apparently, yes. Another notable finding from the research: 57 percent of women surveyed said they were tired of hearing the word longevity. Goff argues that the term has increasingly become marketing shorthand when it should be treated as something much more specific. At the same time, 80 percent say they always check ingredients when buying a new beauty or wellness product, and 72 percent believe the industry focuses too heavily on the next exciting innovation instead of established products with proven results. <\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">\u201cWe\u2019ve got to treat longevity as a scientific word and not a marketing term,\u201d she says. If a product uses the term, she believes there should be evidence behind exactly how it relates to longevity rather than relying on the appeal of the word itself.<\/p>\n<h2 id=\"what-does-skin-have-to-do-with-overall-health\" class=\"font-canela mb-4 mt-8 text-2xl font-light leading-tight text-black md:text-3xl\">What Does Skin Have to Do With Overall Health?<\/h2>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The report also takes a broader view of women\u2019s health, looking at the connections between hormones, stress, sleep and skin rather than treating each as an isolated concern. Its \u201cWhole-System\u201d principle asks whether an intervention recognizes that interconnected biology, noting that hormonal, dermatological and neurological changes rarely happen entirely independently of one another.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Goff sees skin as an especially powerful part of that equation because it\u2019s visible. \u201cIt\u2019s the only organ that you can see that ages,\u201d she says. While we can\u2019t look at our liver or kidneys, changes in our skin can be one of the first things we notice when sleep, stress or other aspects of health feel off.<\/p>\n<h2 id=\"what-do-women-actually-want-from-their-health-investments\" class=\"font-canela mb-4 mt-8 text-2xl font-light leading-tight text-black md:text-3xl\">What Do Women Actually Want From Their Health Investments?<\/h2>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The findings suggest it isn\u2019t simply about looking better. When women were asked to choose between a treatment that changes how other people see them and one that changes how they see themselves, 72 percent chose the latter. The report also found that 37 percent of women name financial security as their biggest priority for the next five years, more than three times the number who choose physical appearance, reinforcing its larger argument that women already understand the idea of long-term value but don\u2019t always apply that same framework to health.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Similarly, 67 percent said they value the confidence that comes from knowing their body is in excellent health over confidence based on their appearance. Among Gen X women, that jumps to 73 percent. The report points to that shift as evidence that health, beauty and aging are becoming less about isolated cosmetic fixes and more about how women feel and function overall. It\u2019s a shift also showing up in the way women approach menopause and aesthetics.<\/p>\n<h2 id=\"so-what-is-the-power-index\" class=\"font-canela mb-4 mt-8 text-2xl font-light leading-tight text-black md:text-3xl\">So, What Is the P.O.W.E.R. Index?<\/h2>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The report\u2019s proposed solution is a five-part framework women can use to evaluate a health or wellness purchase before making it. P is Proven: Is there credible science? O is Outcomes: Does it deliver a meaningful result? W is Whole-System: Does it account for the interconnected nature of women\u2019s health? E is Empowering: Does it leave you more informed and in control? And R is Return: Does it create lasting value rather than a short-term result?<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Goff hopes that kind of scrutiny ultimately pushes beauty and wellness toward greater transparency. \u201cI think we need to move to a world of honesty and take a bit of hysteria out of the beauty industry,\u201d she says. For consumers, that may mean asking a much simpler question before buying into the next big promise: What has this actually been proven to do?<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Watch the full episode of The Beauty Authority above for our complete conversation.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Women say their health matters, but a new report sugges [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/3204"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=3204"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/3204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/3205"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=3204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=3204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=3204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}