{"id":3147,"date":"2026-09-24T22:08:16","date_gmt":"2026-09-24T14:08:16","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/09\/24\/heres-how-to-nail-the-90s-inspired-beauty-look\/"},"modified":"2026-09-24T22:08:16","modified_gmt":"2026-09-24T14:08:16","slug":"heres-how-to-nail-the-90s-inspired-beauty-look","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/09\/24\/heres-how-to-nail-the-90s-inspired-beauty-look\/","title":{"rendered":"Here\u2019s How to Nail the \u201990s-Inspired Beauty Look"},"content":{"rendered":"

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Cool-toned lip liner has grown 224.7 percent year over year across platforms, according to Spate\u2019s Popularity Index\u2014and it\u2019s not alone. Cool-toned blush and contour are also among the fastest-growing categories in makeup right now. After years of caramel blushes, bronzed lids and sun-kissed everything, makeup is having a temperature check, and the answer is cool.<\/p>\n

Featured Experts<\/h2>\n
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  • Taylor Healey is a celebrity makeup artist<\/li>\n
  • Donni Davy is the Euphoria<\/em> head makeup artist<\/li>\n<\/ul>\n

    Why Cool Tones Are Having a Moment<\/h2>\n

    “I think \u201990s and Y2K beauty is really influential at the moment,” says celebrity makeup artist Taylor Healey, who put Hilary Duff in a lavender-heavy look for her recent tour. “I also think people were ready for a change after years of warm, caramel tones trending in beauty\u2014cooler colors immediately feel fresh and different.”<\/p>\n<\/div>\n

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    Euphoria<\/em> head makeup artist Donni Davy sees it as pushback against beauty’s warm-tone default. “I think we’ve been fed this idea that warmer colors are easier to wear, and I think people are feeling a little rebellious and wanting to go against the grain,” she says. “Warms on warms create a really monochromatic ‘pretty’ look, but they blend in. Cool-toned makeup is more fun and eye-catching, and it feels good to look and feel different. It’s like picking a different outfit to wear each day\u2014it gives you a new attitude and different energy.”<\/p>\n

    Who Can Wear It? Everyone\u2014With a Caveat<\/h2>\n

    Both artists agree the trend isn’t reserved for a specific skin tone, but the execution matters. “Cool-toned makeup can work on everyone, but the same cool shades won’t flatter everyone equally,” Healey notes. “The trick is adjusting how cool you go based on skin undertone, depth and contrast.”<\/p>\n

    Davy takes an even more freeing stance: “There are no rules when it comes to makeup. Anyone can wear cool-toned makeup. Pick a color you are drawn to and wear it.” Her entry-point recommendation for cool-tone beginners is blue. “It’s a cool-toned shade that’s especially flattering on everyone. It stands out against all skin tones, especially if you have a formula that’s really pigmented.”<\/p>\n

    How to Spot Cool vs. Warm<\/h2>\n

    Not sure what counts as \u201ccool\u201d? Healey has a foolproof method: “An easy way is to think yellow\/orange vs. blue\/purple. Another useful trick is to compare two similar colors side by side\u2014undertone becomes much easier to see through comparison than looking at one product alone. Put a peach blush next to a blue-pink blush, or an orange-red lipstick next to a blue-red. The temperature becomes obvious.”<\/p>\n

    How to Wear Cool-Toned Makeup<\/h2>\n

    If a full cool-toned face feels like a leap, Davy suggests a hybrid approach. “I love to mix cool tones with warm tones, and to mix unexpected colors like lavender and red, because you’re soaking in two different vibes at once,” she says. “It stops and makes you think. It’s really eye-catching.”<\/p>\n

    Shop the Cool-Toned Makeup Trend<\/h2>\n

    Eyes<\/h3>\n
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    1<\/span> \/ 7<\/span><\/p>\n

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    Revolution Beauty The Icon Palette ($13)<\/h2>\n

    Healey mixed shades from a couple of Revolution Beauty palettes to create Duff’s iconic lavender tour look. Each 12-pan palette is ultra-pigmented and blendable, with two cream shades doing double duty as a base or liner.<\/p>\n

    BUY NOW – $13<\/p>\n<\/div>\n<\/div>\n<\/div>\n

    \"Revolution<\/div>\n<\/div>\n<\/div>\n
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    2<\/span> \/ 7<\/span><\/p>\n

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    Davy\u2019s personal favorite way to wear the trend: this icy-blue shadow with pink reflects is as stunning on as it is in the (compostable) pan. <\/p>\n

    BUY NOW – $15<\/p>\n<\/div>\n<\/div>\n<\/div>\n

    \"half<\/div>\n<\/div>\n<\/div>\n
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    3<\/span> \/ 7<\/span><\/p>\n

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    A buildable, crease-free cream formula in a soft, cool blue-purple. Blend it with fingertips for a sheer wash of color or build it up for more payoff.<\/p>\n

    BUY ON MERIT – $26<\/p>\n

    BUY ON SEPHORA – $26<\/p>\n<\/div>\n<\/div>\n<\/div>\n

    \"MERIT<\/div>\n<\/div>\n<\/div>\n
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    4<\/span> \/ 7<\/span><\/p>\n

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    A cool taupe cream stick that locks onto lids without creasing, fading or smudging all day. If the idea of a full cool-toned eye feels like a lot, this is the simplest entry point\u2014one swipe of a single shade and you’re in on the trend.<\/p>\n

    BUY NOW – $32<\/p>\n<\/div>\n<\/div>\n<\/div>\n

    \"Jones<\/div>\n<\/div>\n<\/div>\n
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    5<\/span> \/ 7<\/span><\/p>\n

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    Taupe, mauve and cool brown in one silky, richly pigmented quad that blends effortlessly for a moodier, more editorial take.<\/p>\n

    BUY NOW – $65<\/p>\n<\/div>\n<\/div>\n<\/div>\n

    \"Burberry<\/div>\n<\/div>\n<\/div>\n
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    7<\/span> \/ 7<\/span><\/p>\n

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    This lilac duochrome gel liner shifts between purple tones for extra dimension, with a waterproof, long-wearing formula that won’t budge.<\/p>\n

    BUY NOW – $26<\/p>\n<\/div>\n<\/div>\n<\/div>\n

    \"Marc<\/div>\n<\/div>\n<\/div>\n<\/div>\n

    Lips<\/h3>\n
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    1<\/span> \/ 3<\/span><\/p>\n

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    This cool, pinky-mauve pencil offers up a suede-soft, matte finish that sculpts and defines lips with precision and none of the chalkiness.<\/p>\n

    BUY NOW – $26<\/p>\n<\/div>\n<\/div>\n<\/div>\n

    \"Makeup<\/div>\n<\/div>\n<\/div>\n
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    2<\/span> \/ 3<\/span><\/p>\n

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    A hydrating, pigment-rich lipstick with SPF 60+ built in, so a cool-toned pout doesn’t come at the expense of sun protection.<\/p>\n

    BUY NOW – $34<\/p>\n<\/div>\n<\/div>\n<\/div>\n

    \"Ciele<\/div>\n<\/div>\n<\/div>\n
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    3<\/span> \/ 3<\/span><\/p>\n

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    This cool-toned brown lacquer features a high-shine, transfer-proof finish that’s rated for up to eight hours of wear. <\/p>\n

    BUY NOW – $28<\/p>\n<\/div>\n<\/div>\n<\/div>\n

    \"Haus<\/div>\n<\/div>\n<\/div>\n<\/div>\n

    Cheeks<\/h3>\n
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    1<\/span> \/ 4<\/span><\/p>\n

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    Built with mature skin in mind, this hybrid pressed-mousse formula combines the moisture of a cream with the longevity of a powder for extended wear without any settling into fine lines. <\/p>\n

    BUY NOW – $45<\/p>\n<\/div>\n<\/div>\n<\/div>\n

    \"Sarah<\/div>\n<\/div>\n<\/div>\n
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    3<\/span> \/ 4<\/span><\/p>\n

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    A bright, cool-toned pink in a precision stylus that lets you draw color exactly where you want it, then build from a soft flush to something bolder. <\/p>\n

    BUY NOW – $40<\/p>\n<\/div>\n<\/div>\n<\/div>\n

    \"Victoria<\/div>\n<\/div>\n<\/div>\n
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    4<\/span> \/ 4<\/span><\/p>\n

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    This is where the cool-vs-warm rule really matters: A cool-toned contour like this one creates a true shadow for definition and shape, while a warm-toned formula just adds bronze. <\/p>\n

    BUY NOW – $30<\/p>\n<\/div>\n<\/div>\n<\/div>\n

    \"Rare<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Cool-toned lip liner has grown 224.7 percent year over […]<\/p>\n","protected":false},"author":1,"featured_media":3148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/3147"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=3147"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/3147\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/3148"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=3147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=3147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=3147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}