{"id":3061,"date":"2026-09-17T19:57:05","date_gmt":"2026-09-17T11:57:05","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/09\/17\/at-last-bemt-sunscreen-is-coming-to-the-drugstore\/"},"modified":"2026-09-17T19:57:05","modified_gmt":"2026-09-17T11:57:05","slug":"at-last-bemt-sunscreen-is-coming-to-the-drugstore","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/09\/17\/at-last-bemt-sunscreen-is-coming-to-the-drugstore\/","title":{"rendered":"At Last, BEMT Sunscreen Is Coming to the Drugstore"},"content":{"rendered":"

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Neutrogena just became the second U.S. brand\u2014and the first at drugstores\u2014to launch sunscreens with bemotrizinol (BEMT), the newly FDA-approved SPF filter to know. As of today, you can preorder the brand\u2019s two new offerings: the Clear Face Sunscreen SPF 60 ($17) and Ultra Sheer Daily Face Sunscreen SPF 70 ($17), both of which hit shelves next month.<\/p>\n

What you can expect from both formulas, according to the brand, is an invisible finish and broad-spectrum protection. The Clear Face version is oil-free and mattifying for acne-prone skin, with pore-refining niacinamide worked in, while the Ultra Sheer Daily version stays remarkably light on skin despite boasting SPF 70, thanks in part to added peptides. Both are formulated with the just-approved filter, of course, along with nourishing vitamin E.<\/p>\n<\/div>\n

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In case you missed it, the FDA approved bemotrizinol\u2014a broad-spectrum UV filter already common in European and Asian sunscreens for years\u2014on June 10, making it officially able to hit shelves in the United States as of August 9. From there, the race was on. Ultra Violette was the first to launch a bemotrizinol sunscreen in the States on August 31, and Neutrogena now makes it the second. Notably, BEMT is the first new sunscreen ingredient the FDA has approved for the U.S. in over 25 years.<\/p>\n

Omaha, NE dermatologist Daniel Schlessinger, MD, calls bemotrizinol \u201ca welcome expansion\u201d to the sunscreen filter market, but not necessarily revolutionary; it isn\u2019t potent enough on its own to create the high-SPF products most consumers want, so expect to see it combined with \u201cold\u201d ingredients such as avobenzone, homosalate or zinc oxide. Neutrogena\u2019s new Ultra Sheer Daily SPF 70, for one, pairs it with avobenzone and homosalate.<\/p>\n

Still, needing partner ingredients doesn\u2019t mean bemotrizinol isn\u2019t a meaningful upgrade. \u201cIt absorbs efficiently across both UVA and UVB wavelengths, is highly photostable and can help stabilize other filters,\u201d says cosmetic chemist Kelly Dobos. That combination, she explains, gives brands \u201cmuch more flexibility to build high-SPF, truly broad-spectrum products without relying on large amounts of avobenzone or inorganic filters like zinc oxide and titanium dioxide that leave a white cast.\u201d <\/p>\n

Ready to try one or both? Pre-order Neutrogena\u2019s new formulas below before they hit shelves next month.<\/p>\n

Shop Neutrogena\u2019s New BEMT Sunscreens<\/h2>\n
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Neutrogena<\/strong><\/p>\n

Clear Face Sunscreen SPF 60<\/p>\n

PRE-ORDER NOW – $17<\/p>\n<\/div>\n<\/div>\n

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Neutrogena<\/strong><\/p>\n

Ultra Sheer Daily Face Sunscreen SPF 70<\/p>\n

PRE-ORDER NOW – $17<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Neutrogena just became the second U.S. brand\u2014and the fi […]<\/p>\n","protected":false},"author":1,"featured_media":3062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/3061"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=3061"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/3061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/3062"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=3061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=3061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=3061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}