{"id":3029,"date":"2026-09-16T05:19:45","date_gmt":"2026-09-15T21:19:45","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/09\/16\/esw-beauty-x-smartsweets-turned-iconic-gummies-into-eye-patches\/"},"modified":"2026-09-16T05:19:45","modified_gmt":"2026-09-15T21:19:45","slug":"esw-beauty-x-smartsweets-turned-iconic-gummies-into-eye-patches","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/09\/16\/esw-beauty-x-smartsweets-turned-iconic-gummies-into-eye-patches\/","title":{"rendered":"ESW Beauty x SmartSweets Turned Iconic Gummies Into Eye Patches"},"content":{"rendered":"

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In some sweet Tuesday news we didn\u2019t know we needed, ESW Beauty is teaming up with SmartSweets to bring a candy-inspired twist to under-eye care. The two brands are launching a co-branded hydrogel eye patch collection modeled after SmartSweets\u2019 most iconic gummies.<\/p>\n

The lineup includes three targeted pairs: Sourmelon Bites, formulated for puffiness and dark circles, delivering a refreshed, luminous-looking result; Sweet Fish, aimed at dryness and puffiness for plumper, more hydrated-looking under eyes; and Peach Rings, designed to combat tired-looking eyes for a smoother, more even-toned finish.<\/p>\n<\/div>\n

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ESW Beauty founder Elina Sofia Wang says the collaboration felt like a no-brainer. \u201cWe\u2019ve always loved SmartSweets and felt like the partnership was such a natural fit for ESW Beauty,\u201d she says. \u201cBoth brands bring a fun, playful approach to everyday wellness, and we especially love how SmartSweets has reimagined gummies with a better-for-you approach.\u201d<\/p>\n

\u201cWe wanted to bring that same energy into skin care by creating three eye patches inspired by iconic gummy favorites, with each one targeting a different under-eye concern,\u201d she continues. \u201cIt was such a fun way to bring our two worlds together and create something that feels both effective and genuinely exciting to use.\u201d<\/p>\n

The collection rolls out in stores this month, hitting shelves nationwide at Target, Sprouts Farmers Market, Whole Foods Market and Meijer.<\/p>\n

Shop the ESW Beauty x SmartSweets Collab<\/h2>\n
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ESW Beauty x SmartSweets <\/strong><\/p>\n

Hydrating Sweet Fish Eye Masks<\/p>\n

BUY NOW – $5<\/p>\n<\/div>\n<\/div>\n

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ESW Beauty x SmartSweets <\/strong><\/p>\n

Rejuvenating Sour Watermelon Eye Masks<\/p>\n

BUY NOW – $5<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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ESW Beauty x SmartSweets <\/strong><\/p>\n

Firming Peach Rings Eye Masks<\/p>\n

BUY NOW – $5<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

In some sweet Tuesday news we didn\u2019t know we needed, ES […]<\/p>\n","protected":false},"author":1,"featured_media":3030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/3029"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=3029"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/3029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/3030"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=3029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=3029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=3029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}