{"id":2989,"date":"2026-09-12T10:05:42","date_gmt":"2026-09-12T02:05:42","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/09\/12\/the-internets-favorite-makeup-bag-just-got-a-makeover\/"},"modified":"2026-09-12T10:05:42","modified_gmt":"2026-09-12T02:05:42","slug":"the-internets-favorite-makeup-bag-just-got-a-makeover","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/09\/12\/the-internets-favorite-makeup-bag-just-got-a-makeover\/","title":{"rendered":"The Internet\u2019s Favorite Makeup Bag Just Got a Makeover"},"content":{"rendered":"

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MERIT Beauty\u2019s signature makeup bag is getting a refresh. (Gasp\u2014we know. This is big.<\/em>) The brown corduroy pouch is practically embedded in the brand\u2019s DNA, having been offered as a gift with your first purchase on its site and featured in countless It Girl Instagram flatlays since the brand launched five years ago.<\/p>\n

With more than 700,000 bags distributed, the bag has landed in the same league as some of the brand\u2019s most beloved products, including Flush Balm ($30) and The Minimalist ($38)\u2014so much so that it has even appeared on resale sites as an accessory in its own right. <\/p>\n<\/div>\n

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MERIT Beauty\u2019s new-for-2026 navy makeup bag<\/sup><\/p>\n<\/div>\n<\/div>\n

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MERIT Beauty\u2019s original brown corduroy makeup bag<\/sup><\/p>\n<\/div>\n<\/div>\n<\/div>\n

It\u2019s earned fashion-world cred too; MERIT has partnered with luxury fashion labels Proenza Schouler, TOVE and Brandon Maxwell on limited-edition iterations, but now the original is entering a new era, retaining its defining elements while introducing a more refined structure in the brand’s signature slate blue.<\/p>\n

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The Merit x Brandon Maxwell Signature Bag<\/sup><\/p>\n<\/div>\n<\/div>\n

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The Merit x Proenza Schouler Signature Bag<\/sup><\/p>\n<\/div>\n<\/div>\n<\/div>\n

\u201cThe Signature Bag was never intended to be just a makeup bag,\u201d said the brand in a statement. \u201cWhen we first started working on it in 2020, the idea was always to create an accessory\u2014something you\u2019d actually want to take with you and use in your everyday life.\u201d<\/p>\n

\u201cBut we\u2019ll be the first to admit\u2014after five years, it was ready for a refresh,\u201d it continues. \u201cSo we went back and read through every comment and DM our community sent us over the years. The demands for zippers. The requests for pockets and longer straps. That one person who\u2019s still asking for the return of the limited-edition black velvet version from December 2021.\u201d<\/p>\n

\u201cAnd after all<\/em> that\u2014we did none<\/em> of it,\u201d the statement teases. \u201cInstead, we kept the same design elements that made it a signature to begin with, and just reimagined it in slate blue. Because if there\u2019s one thing we\u2019ve learned over the years, it\u2019s that some things you just get right the first time.\u201d<\/p>\n

All first-time orders that ship starting today, September 10, will receive the new navy blue Signature Bag, officially retiring the beloved brown corduroy\u2014now, officially, a collector\u2019s item.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

MERIT Beauty\u2019s signature makeup bag is getting a refres […]<\/p>\n","protected":false},"author":1,"featured_media":2990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2989"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=2989"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/2990"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=2989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=2989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=2989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}