{"id":2977,"date":"2026-09-12T00:32:20","date_gmt":"2026-09-11T16:32:20","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/09\/12\/the-most-popular-hair-brands-this-year-according-to-data\/"},"modified":"2026-09-12T00:32:20","modified_gmt":"2026-09-11T16:32:20","slug":"the-most-popular-hair-brands-this-year-according-to-data","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/09\/12\/the-most-popular-hair-brands-this-year-according-to-data\/","title":{"rendered":"The Most Popular Hair Brands This Year, According to Data"},"content":{"rendered":"<p><\/p>\n<div id=\"block-content\">\n<div class=\"article-segment\">\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The hair-care landscape has quickly become as saturated as the skin-care category. It can be hard to pinpoint which brands are dominating the space when your For You Page is cluttered with ad after ad. Recent data from Spate examined hair-care brands\u2019 popularity across Google, TikTok and Instagram from July 2025 to June 2026, compared with July 2024 to June 2025, to identify the brands seeing the biggest growth. Some are heritage names posting surprising gains, while others are fresh brands riding viral moments. Here\u2019s who the data says is winning the hair-care popularity race right now.<\/p>\n<div class=\"slideshow-section\">\n<div class=\"slide\" style=\"margin-top:40px;margin-bottom:40px\">\n<p><span style=\"position:relative;right:-2px;top:-5px\">7<\/span> <!-- -->\/<!-- --> <span style=\"position:relative;bottom:-5px;left:-2px\">10<\/span><\/p>\n<div class=\"slide__content-container\">\n<div class=\"slide__content\" style=\"color:#585c66;margin-bottom:30px\">\n<div class=\"slide-text\">\n<div class=\"slide-content-body\">\n<h2 id=\"medicube\" class=\"font-canela mb-4 mt-8 text-2xl font-light leading-tight text-black md:text-3xl\">Medicube<\/h2>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">No brand\u2019s growth is more notable than Medicube\u2019s hair line. The K-beauty brand boasted a jaw-dropping 4.6K percent (yes, thousand percent) increase, taking its popularity index from nearly zero to 1.5 million with just a few products. It\u2019s a clear sign that Medicube\u2019s viral skin-care fame is spilling directly into hair.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\"><strong class=\"font-semibold\">Products to try: <\/strong>Medicube Rosemary PDRN Cooling Thickening Shampoo ($26) &amp; Medicube Rosemary PDRN Scalp Serum ($21)<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"slide__image22\" style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/099a109f1aed5892bdce14d620a56e74b3f673eb-1000x1000.jpg?w=750&amp;q=70&amp;fit=clip&amp;auto=format\" alt=\"Medicube   Rosemary PDRN Cooling Thickening Shampoo\" width=\"1000\" height=\"1000\" style=\"display:inline-block;max-width:100%;width:auto;height:auto\" loading=\"lazy\"\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The hair-care landscape has quickly become as saturated [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2977"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=2977"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2977\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/2978"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=2977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=2977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=2977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}