{"id":2961,"date":"2026-09-11T03:22:19","date_gmt":"2026-09-10T19:22:19","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/09\/11\/tower-28-and-jell-o-just-made-a-lip-gloss-collection-out-of-childhood-nostalgia\/"},"modified":"2026-09-11T03:22:19","modified_gmt":"2026-09-10T19:22:19","slug":"tower-28-and-jell-o-just-made-a-lip-gloss-collection-out-of-childhood-nostalgia","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/09\/11\/tower-28-and-jell-o-just-made-a-lip-gloss-collection-out-of-childhood-nostalgia\/","title":{"rendered":"Tower 28 and JELL-O Just Made a Lip Gloss Collection Out of Childhood Nostalgia"},"content":{"rendered":"<p><\/p>\n<div id=\"block-content\">\n<div class=\"article-segment\">\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">There\u2019s a very specific kind of patience required to wait out strawberry JELL-O setting in the fridge, and Tower 28 just turned that memory into the cutest lip products. The clean beauty brand has teamed up with the 150-year-old dessert brand on a limited-edition collection, and it might be the most craveable lip drop of the year. Warning: It may cause excessive sniffing and dessert cravings, according to the brands themselves.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The collection comes in two sets, available September 13. First is the JELL-O x Tower 28 Lip Jelly Duo ($24), pairing Tower 28\u2019s cult-favorite ShineOn Lip Jelly with two juicy JELL-O flavors: Strawberry, a sheer pink gloss with a pH-activated stain, and Lemon-Lime, a crystal-clear formula housed in a neon green tube. Then there\u2019s the JELL-O x Tower 28 Lil\u2019 Pudding Snack Set ($20), a mini four-pack of LipSoftie Tinted Lip Treatments inspired by JELL-O pudding cups, in Strawberry Cheesecake, Chocolate Vanilla Swirl, Banana Cream and Pistachio.<\/p>\n<\/div>\n<div class=\"article-segment\">\n<figure class=\"my-8 mx-auto max-w-full\"><img decoding=\"async\" src=\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/94b672907d07489806d9b4f2c45b1cbc27e8ca82-2000x1400.png?w=1200&amp;auto=format&amp;q=70\" alt=\"TLipSoftie Tinted Lip Treatments in the Lil\u2019 Pudding Snack Set, each one channeling a classic JELL-O pudding flavor.\" width=\"2000\" height=\"1400\" class=\"h-auto w-full rounded\" loading=\"lazy\"\/><figcaption class=\"mt-2 text-center text-sm italic text-gray-500\">Tower28 x JELL-O<\/figcaption><\/figure>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\" style=\"text-align:center\">BUY NOW &#8211; $20<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Every shade is made with 100 percent food-grade flavor and formulated to Tower 28\u2019s usual sensitive-lip standards, so it\u2019s fragrance-free and follows the National Eczema Association\u2019s ingredient guidelines. The flavors taste like the real thing without any of the irritation a scented gloss can sometimes bring on.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">\u201cLayered rainbow JELL-O was my mom\u2019s favorite potluck dish,\u201d said Amy Liu, founder and CEO of Tower 28. \u201cLaunching a JELL-O collab is iconic, a true household name. We were inspired by the flavors and used food grade flavors. So fun!\u201d<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The JELL-O x Tower 28 collection launches online September 13 at Tower28Beauty.com and Sephora.com, with an in-store rollout at Sephora and Sephora at Kohl\u2019s to follow on September 21.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a very specific kind of patience required to wa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2961"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=2961"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2961\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/2962"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=2961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=2961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=2961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}