{"id":2917,"date":"2026-09-05T02:28:50","date_gmt":"2026-09-04T18:28:50","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/09\/05\/k-beauty-experts-say-these-trends-are-replacing-the-10-step-routine\/"},"modified":"2026-09-05T02:28:50","modified_gmt":"2026-09-04T18:28:50","slug":"k-beauty-experts-say-these-trends-are-replacing-the-10-step-routine","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/09\/05\/k-beauty-experts-say-these-trends-are-replacing-the-10-step-routine\/","title":{"rendered":"K-Beauty Experts Say These Trends Are Replacing the 10-Step Routine"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">If you still associate K-beauty with a 10-step regimen, you\u2019re only getting part of the story. Sheet masks, pimple patches and double cleansing have become familiar parts of our routines. Now, attention is turning toward Korean skin treatments, \u201cslow aging\u201d and hair care that borrows from what we already do for our faces.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">On a recent episode of <em class=\"italic\">The Beauty Authority<\/em>, we caught up with two people who have helped shape that evolution: Sarah Chung Park, known as the \u201cGodmother of K-Beauty,\u201d CEO of Landing International and creator of K-Beauty World, and Michelle Lee, former <em class=\"italic\">Allure<\/em> editor-in-chief and Landing International\u2019s chief marketing officer. We talked about what Americans have misunderstood about the 10-step routine, what\u2019s worth paying attention to now and why so many beauty lovers want to experience Korean beauty firsthand.<\/p>\n<\/div>\n<div>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Watch our conversation below, and keep scrolling for the key takeaways.<\/p>\n<div class=\"my-8\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"K-Beauty Beyond the 10-Step Routine | The Beauty Authority\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LJzV-Tml8pI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<h2 id=\"you-dont-need-to-count-your-steps\" class=\"font-canela mb-4 mt-8 text-2xl font-light leading-tight text-black md:text-3xl\">You Don\u2019t Need to Count Your Steps<\/h2>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The lasting lesson of the 10-step routine was learning how to layer skin care. \u201cThe whole 10-step thing was truly a little bit misunderstood,\u201d says Lee. Starting with lighter, hydrating formulas and working up to richer textures is now familiar advice, but the number of products you use should depend on your skin. \u201cIt\u2019s more about understanding what your skin needs in that moment.\u201d<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Chung Park breaks it down into four basics: cleanse, hydrate, treat and protect. Some steps might involve more than one product, depending on whether you\u2019ve worn makeup, are heading outside or getting ready for bed. Her bigger concern? People may be overtreating their skin and not hydrating it enough.<\/p>\n<h2 id=\"slow-aging-starts-with-prevention\" class=\"font-canela mb-4 mt-8 text-2xl font-light leading-tight text-black md:text-3xl\">\u2018Slow Aging\u2019 Starts With Prevention<\/h2>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Lee points to \u201cslow aging\u201d as a term showing up in Korean beauty stores, including dedicated sections at some larger Olive Young locations. The idea is to maintain healthy skin for as long as possible, a philosophy she says has long been part of Korean beauty.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">That also means understanding where skin care fits alongside in-office treatments. In Korea, Chung Park explains, clinic visits are often part of regular upkeep. When friends send her dramatic skin care before-and-after photos asking whether a product could really do all that, she\u2019s quick to temper expectations. \u201cThere\u2019s really only so much that you can do with topical skin care.\u201d<\/p>\n<h2 id=\"its-not-just-about-new-ingredients\" class=\"font-canela mb-4 mt-8 text-2xl font-light leading-tight text-black md:text-3xl\">It\u2019s Not Just About New Ingredients<\/h2>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Some of the products Lee and Chung Park are most interested in offer new ways to apply familiar formulas. Lee points to cushion compacts, popular in Korea for foundation and sun protection, as a format that still hasn\u2019t caught on as widely here. Chung Park is watching multipurpose balms and targeted treatments that make touch-ups easier throughout the day.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Overnight collagen masks are another standout for Chung Park. Along with milky toners and new textures, they\u2019re giving shoppers more options for building a routine around what they like and what their skin needs.<\/p>\n<h2 id=\"your-hair-routine-may-be-next\" class=\"font-canela mb-4 mt-8 text-2xl font-light leading-tight text-black md:text-3xl\">Your Hair Routine May Be Next<\/h2>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">\u201cI\u2019m personally kind of obsessed with K-hair right now,\u201d says Lee. She sees Korean hair care as a category worth watching, particularly as familiar skin-care formats make their way into hair and scalp products. \u201cWe see things like ampules and essences and milky toners for hair,\u201d she says.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">For Lee, whose hair has become drier as she\u2019s gotten older, the appeal is personal. She likes being able to layer products to address that dryness, including hair oils that add fragrance while also conditioning.<\/p>\n<h2 id=\"tiktok-is-changing-more-than-our-shopping-lists\" class=\"font-canela mb-4 mt-8 text-2xl font-light leading-tight text-black md:text-3xl\">TikTok Is Changing More Than Our Shopping Lists<\/h2>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Chung Park credits TikTok with helping drive K-beauty\u2019s second wave by giving brands a way to reach consumers directly. Lee sees its influence in product development, too. A visible before-and-after or interesting package, like a cleansing balm with a grinder, can help a product stand out.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">It\u2019s also making people curious enough to book a trip. Seeing someone visit a Korean skin clinic or shop for products in Seoul makes the experience feel more accessible. As we discussed in the episode, a decade ago, we were excited to see Korean beauty products arrive here. Now, we want to go there and discover them ourselves.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Watch the full episode of <em class=\"italic\">The Beauty Authority<\/em> above for more.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you still associate K-beauty with a 10-step regimen, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2917"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=2917"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2917\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/2918"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=2917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=2917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=2917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}