{"id":2887,"date":"2026-09-03T02:44:39","date_gmt":"2026-09-02T18:44:39","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/09\/03\/chapstick-just-squeezed-its-way-into-your-lippie-pouch\/"},"modified":"2026-09-03T02:44:39","modified_gmt":"2026-09-02T18:44:39","slug":"chapstick-just-squeezed-its-way-into-your-lippie-pouch","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/09\/03\/chapstick-just-squeezed-its-way-into-your-lippie-pouch\/","title":{"rendered":"ChapStick Just Squeezed Its Way Into Your Lippie Pouch"},"content":{"rendered":"<p><\/p>\n<div id=\"block-content\">\n<div class=\"article-segment\">\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">We all know ChapStick. It\u2019s the lip balm that\u2019s basically a household fixture, tucked in a junk drawer, car console, or coat pocket, always on standby for the next case of chapped lips. But after more than 135 years on stick duty, ChapStick is seeing the girlies with more lip options than ever, and they want their spot in the iconic lippie pouch (the one holding at least five at all times, no exceptions). Enter HydraBalm, ChapStick\u2019s first-ever squeeze-tube lip balm.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">HydraBalm comes in five flavors: Cherry, Vanilla, Watermelon, Guava and Unscented, so there\u2019s a match whether you\u2019re after something fruity or sweet, or you just want serious hydration with zero scent. Each tube is formulated with jojoba oil and shea butter to lock in moisture for up to 24 hours, promising the kind of all-day comfort that makes reapplying a \u201cwant to\u201d instead of a \u201chave to.\u201d<\/p>\n<\/div>\n<div class=\"article-segment\">\n<figure class=\"my-8 mx-auto max-w-full\"><img decoding=\"async\" src=\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/1ce63189d3445cbb7e8c8a448b36ecad357a7f2c-1500x1500.webp?w=1200&amp;auto=format&amp;q=70\" alt=\"\" width=\"1500\" height=\"1500\" class=\"h-auto w-full rounded\" loading=\"lazy\"\/><figcaption class=\"mt-2 text-center text-sm italic text-gray-500\">Courtesy of ChapStick<\/figcaption><\/figure>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">\u201cChapStick has spent decades earning a spot in people\u2019s pockets and bags, and with HydraBalm we\u2019re keeping that relationship fresh. The new HydraBalm offers the 24-hour hydration that ChapStick is known for in a new squeeze tube format,\u201d says Rachel Behm, chief marketing officer.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">And because a launch this fun deserves something big, ChapStick is taking over midtown Manhattan today, September 2, with a 30-foot inflatable HydraBalm tube and free sampling on Broadway between 47th and 48th Street from 11 a.m. to 8 p.m. If you\u2019re in the area, it\u2019s an excuse to stroll through Times Square and walk away with a new lip essential.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Can\u2019t make it to the activation? HydraBalm tubes are already at Target and chapstick.com. We\u2019re partial to ChapStick HydraBalm Cherry Vanilla 2PK ($4.29), but with five flavors on shelves, consider it your permission slip to try them all.<\/p>\n<h2 id=\"shop-chapstick-hydrabalm\" class=\"font-canela mb-4 mt-8 text-2xl font-light leading-tight text-black md:text-3xl\">Shop ChapStick HydraBalm<\/h2>\n<div class=\"two-column-layout flex flex-col gap-8 md:flex-row\">\n<div style=\"width:50%\">\n<div class=\"block-content\">\n<figure class=\"my-8 mx-auto max-w-full\"><img decoding=\"async\" src=\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/8db071a9511fd5bf95d112622323ff8fb93eb214-1200x1200.jpg?w=1200&amp;auto=format&amp;q=70\" alt=\"\" width=\"1200\" height=\"1200\" class=\"h-auto w-full rounded\" loading=\"lazy\"\/><\/figure>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\" style=\"text-align:center\"><strong class=\"font-semibold\">ChapStick <\/strong><\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\" style=\"text-align:center\">Hydrabalm Guava and Watermelon Lip Balm<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\" style=\"text-align:center\">BUY NOW &#8211; $4<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We all know ChapStick. It\u2019s the lip balm that\u2019s basical [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2887"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=2887"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2887\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/2888"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=2887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=2887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=2887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}