{"id":2859,"date":"2026-09-02T02:47:10","date_gmt":"2026-09-01T18:47:10","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/09\/02\/max-mara-turned-its-most-famous-coat-into-a-luxury-fragrance\/"},"modified":"2026-09-02T02:47:10","modified_gmt":"2026-09-01T18:47:10","slug":"max-mara-turned-its-most-famous-coat-into-a-luxury-fragrance","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/09\/02\/max-mara-turned-its-most-famous-coat-into-a-luxury-fragrance\/","title":{"rendered":"Max Mara Turned Its Most Famous Coat Into a Luxury Fragrance"},"content":{"rendered":"<p><\/p>\n<div id=\"block-content\">\n<div class=\"article-segment\">\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">An emailed press release from Max Mara starts as follows: \u201cMax Mara is launching its first-ever invisible coat that wears like a second skin.\u201d And in a sea (read: thousands) of emails, that one caught this beauty editor\u2019s attention\u2014partly because the brand hasn\u2019t released a fragrance in years, and partly because, well, was this even a fragrance pitch? Or had I somehow landed on a fashion press release by mistake? Turns out, it\u2019s the former: the luxury Italian label has officially unveiled its newest fragrance, Le Parfum ($180), available now\u2014its first release since signing a licensing deal with Shiseido, the Japanese beauty giant, in 2024.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The fragrance takes inspiration from the brand&#8217;s signature 101801 Coat ($4,490), a camel-hued wool wrap coat with a loose, enveloping fit that\u2019s remained one of Max Mara\u2019s most recognizable pieces since it debuted in 1981. Like the coat, Le Parfum plays with structure and softness simultaneously through its fragrance notes. It opens woody, with musky sandalwood and cedarwood, before a creamy tuberose heart takes over, then settles into warm vanilla and benzoin. <\/p>\n<\/div>\n<div class=\"article-segment\">\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">And the architectural bottle design plays into the inspo, with a lacquered camel belt wrapped around its center, embellished with the same signature stitching found throughout the coat itself. It\u2019s also refillable, and beyond the eau de parfum, the line also includes a matching shower gel and body lotion, which you can wear \u00e0 la carte or layer together for a longer-lasting scent trail.<\/p>\n<figure class=\"my-8 mx-auto max-w-full\"><img decoding=\"async\" src=\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/8ef69438d0490f1dfd40e50cbd66c9afd3d5ec1f-1920x1080.png?w=1200&amp;auto=format&amp;q=70\" alt=\"\" width=\"1920\" height=\"1080\" class=\"h-auto w-full rounded\" loading=\"lazy\"\/><\/figure>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Naturally, the coat is also part of the campaign imagery for Le Parfum, draped over Max Mara ambassador Florence Pugh\u2019s shoulders. By her own account, both the coat and the fragrance made her feel her best. \u201cI feel calm, warm and instantly more confident\u2014like I\u2019m standing a little taller without even thinking about it,\u201d she told <em class=\"italic\">Harper&#8217;s Bazaar<\/em> about her experience wearing it. <\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">\u201cA sense of readiness comes with it, as if everything has fallen quietly into place,\u201d she continued, poetically. \u201cYou feel composed and present, ready to embrace whatever comes next without hesitation or struggle.\u201d<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">If Pugh\u2019s musings are, in fact, so true, I&#8217;m eager to justify the financial commitment and place an order for both the fragrance and coat for fall because, I mean, who couldn\u2019t use a little extra readiness walking into the busiest season of the year? Shop both below, and note that the perfume comes in four sizes, ranging from a travel-size to a traditional 3.3-ounce version, the latter of which is linked below.<\/p>\n<h2 id=\"shop-max-maras-le-parfumand-the-coat-that-inspired-it\" class=\"font-canela mb-4 mt-8 text-2xl font-light leading-tight text-black md:text-3xl\">Shop Max Mara\u2019s Le Parfum\u2014and the Coat That Inspired It<\/h2>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>An emailed press release from Max Mara starts as follow [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2859"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=2859"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/2860"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=2859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=2859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=2859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}