{"id":2853,"date":"2026-09-01T11:29:25","date_gmt":"2026-09-01T03:29:25","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/09\/01\/bemt-has-finally-landed-in-the-u-s-inside-this-new-sunscreen\/"},"modified":"2026-09-01T11:29:25","modified_gmt":"2026-09-01T03:29:25","slug":"bemt-has-finally-landed-in-the-u-s-inside-this-new-sunscreen","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/09\/01\/bemt-has-finally-landed-in-the-u-s-inside-this-new-sunscreen\/","title":{"rendered":"BEMT Has Finally Landed in the U.S. Inside This New Sunscreen"},"content":{"rendered":"<p><\/p>\n<div id=\"block-content\">\n<div class=\"article-segment\">\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Nearly three months after the FDA approved BEMT (bemotrizinol)\u2014a new-to-the-States broad-spectrum chemical filter and the first of its kind to get approval in over two decades\u2014the first sunscreen containing it has landed stateside, courtesy of Australian sunscreen brand Ultra Violette (a NewBeauty Award 2026 winner).<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Unblock Screen SPF 50 Breakout-Friendly Skinscreen ($40), available now, is a fragrance-free formula made for breakout-prone, oily and sensitive skin types, with a soft-matte finish and a lightweight whipped texture. The brand says it wears well under makeup and isn\u2019t greasy in the least, citing a clinical study of 20 participants in which 95 percent experienced a reduction in the number of non-inflammatory blemishes.<\/p>\n<\/div>\n<div class=\"article-segment\">\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">So what else is in the formula besides BEMT? It\u2019s a hybrid formula, combining BEMT with the chemical filter octocrylene and the mineral filter zinc oxide. What sets BEMT apart isn\u2019t just how well it works, but how gentle it is: Dallas dermatologist Elizabeth Houshmand, MD, told <em class=\"italic\">NewBeauty <\/em>when the filter was approved that the filter doesn\u2019t absorb much into skin and rarely causes irritation. The rest of the formula follows that lead, with skin-loving ingredients such as Bix&#8217;Activ, a plant extract that helps control oil, and Pentavitin, which helps skin stay hydrated for up to 72 hours.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The brand has been able to move so fast with getting this product to market because bemotrizinol\u2019s already been a staple in its range. (It\u2019s long been approved in Australia.) \u201cWe have developed products using BEMT in our global range for close to 10 years,\u201d says Ultra Violette cofounder Bec Jefferd.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">There\u2019s more to come, too. Hot on the heels of Unblock Screen, Ultra Violette will launch Fave Screen SPF 50 in January 2027; a milky sunscreen with 5 percent bemotrizinol, niacinamide and vitamins C and E, created to brighten and even out skin tone.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">In the meantime, Unblock Screen is worth trying now: shop it on the brand\u2019s website, or find it on Sephora\u2019s website and in stores starting in October.<\/p>\n<h2 id=\"shop-ultra-violettes-unblock-screen\" class=\"font-canela mb-4 mt-8 text-2xl font-light leading-tight text-black md:text-3xl\">Shop Ultra Violette\u2019s Unblock Screen<\/h2>\n<div class=\"two-column-layout flex flex-col gap-8 md:flex-row\">\n<div class=\"two-column-layout__right\" style=\"width:50%\">\n<div class=\"block-content\">\n<figure class=\"my-8 mx-auto max-w-full\"><img decoding=\"async\" src=\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/9b9adb6d82f5e62ad0cc51e6d4a8568904431008-1200x1200.jpg?w=1200&amp;auto=format&amp;q=70\" alt=\"\" width=\"1200\" height=\"1200\" class=\"h-auto w-full rounded\" loading=\"lazy\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nearly three months after the FDA approved BEMT (bemotr [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2853"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=2853"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/2854"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=2853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=2853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=2853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}