{"id":2796,"date":"2026-08-27T05:14:18","date_gmt":"2026-08-26T21:14:18","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/08\/27\/old-navys-new-beauty-line-has-a-very-famous-nose-behind-it\/"},"modified":"2026-08-27T05:14:18","modified_gmt":"2026-08-26T21:14:18","slug":"old-navys-new-beauty-line-has-a-very-famous-nose-behind-it","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/08\/27\/old-navys-new-beauty-line-has-a-very-famous-nose-behind-it\/","title":{"rendered":"Old Navy\u2019s New Beauty Line Has a Very Famous Nose Behind It"},"content":{"rendered":"<p><\/p>\n<div id=\"block-content\">\n<div class=\"article-segment\">\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">I can\u2019t be the only one who defaults to Old Navy time and time again. It\u2019s hard to beat the price and quality of a classic tank, tee or pair of denim\u2014not to mention activewear that rivals some of my favorite high-end pieces. Now, the brand is making its mark on an entirely new category. Enter OLD NAVY BEAUTY CO., a lineup of body, skin and hair-care products with that same high-quality, budget-friendly appeal the brand is known for.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Available now, the collection features body wash, lotion and hair and body mist in seven scents and brightly colored packaging, with both travel and full sizes so they\u2019re just as easy to toss in a gym bag as to leave on your counter. <\/p>\n<\/div>\n<div class=\"article-segment\">\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">But the most notable detail, at least in my opinion: the fragrances were developed by perfumer J\u00e9r\u00f4me Epinette, the same nose behind Sol de Janeiro\u2019s Cheirosa \u201862 (the scent in that famous Bum Bum Cream), Byredo\u2019s Bal d&#8217;Afrique and Rare Beauty\u2019s debut fragrance.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">And the internet seems impressed so far. Trendmood\u2014an Instagram page dedicated to sharing upcoming beauty collabs and launches\u2014revealed this collection back in November 2025. The post didn&#8217;t get much attention right away. But in recent weeks, more people have found it, and they\u2019re taking to the comments to share their thoughts. \u201cI got a sample of these a few months back and i neee\u00e8d to get my hands on them like right now,\u201d one commenter wrote. Another said: \u201cJust bought Amber Vibe. It smells so good and lasts. I will go back and buy Thrill and Crush. The scents are a few of my favs too.\u201d<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Those scents they\u2019re referring to are Gourmand Thrill (toasted pistachio and salted amber), Fresh Splash (pear and waterlily), Vanilla Crush (sun-kissed vanilla), Floral Sweet (crushed raspberry), Amber Vibe (golden oud), Suede Embrace (wild honey) and Sorbet D&#8217;lish (tart passionfruit). Good luck choosing just one. Or, you know, don\u2019t.<\/p>\n<h2 id=\"shop-old-navy-beauty-co\" class=\"font-canela mb-4 mt-8 text-2xl font-light leading-tight text-black md:text-3xl\">Shop OLD NAVY BEAUTY CO.<\/h2>\n<div class=\"two-column-layout flex flex-col gap-8 md:flex-row\">\n<div style=\"width:50%\">\n<div class=\"block-content\">\n<figure class=\"my-8 mx-auto max-w-full\"><img decoding=\"async\" src=\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/ec99476a084a0fb869762f02922d0b40537a28a7-1200x1200.jpg?w=1200&amp;auto=format&amp;q=70\" alt=\"\" width=\"1200\" height=\"1200\" class=\"h-auto w-full rounded\" loading=\"lazy\"\/><\/figure>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\" style=\"text-align:center\"><strong class=\"font-semibold\">OLD NAVY BEAUTY CO.<\/strong><\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\" style=\"text-align:center\">Fresh Splash Hair &amp; Body Mist<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\" style=\"text-align:center\">BUY NOW &#8211; $8<\/p>\n<\/div>\n<\/div>\n<div class=\"two-column-layout__right\" style=\"width:50%\">\n<div class=\"block-content\">\n<figure class=\"my-8 mx-auto max-w-full\"><img decoding=\"async\" src=\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/323a8271ecd3540000a163e322b5a4297990ef9b-1200x1200.jpg?w=1200&amp;auto=format&amp;q=70\" alt=\"\" width=\"1200\" height=\"1200\" class=\"h-auto w-full rounded\" loading=\"lazy\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I can\u2019t be the only one who defaults to Old Navy time a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2796"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=2796"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2796\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/2797"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=2796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=2796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=2796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}