{"id":2792,"date":"2026-08-27T01:01:12","date_gmt":"2026-08-26T17:01:12","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/08\/27\/bowen-yang-and-ana-gasteyer-are-guilty-as-skin-in-estee-lauders-new-campaign\/"},"modified":"2026-08-27T01:01:12","modified_gmt":"2026-08-26T17:01:12","slug":"bowen-yang-and-ana-gasteyer-are-guilty-as-skin-in-estee-lauders-new-campaign","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/08\/27\/bowen-yang-and-ana-gasteyer-are-guilty-as-skin-in-estee-lauders-new-campaign\/","title":{"rendered":"Bowen Yang and Ana Gasteyer Are \u2018Guilty as Skin\u2019 in Est\u00e9e Lauder\u2019s New Campaign"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">We\u2019ve all been there: you find something that actually works, and for one fleeting, selfish second, you consider <em class=\"italic\">not<\/em> telling the group chat. Est\u00e9e Lauder is turning that exact moment of temptation into its newest Advanced Night Repair campaign, and it recruited two of comedy\u2019s finest to act it out.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\"><em class=\"italic\">Guilty as Skin<\/em>, starring Emmy-nominated Bowen Yang alongside Emmy-winning, Tony-nominated Ana Gasteyer, follows Bowen through his evening routine as he clocks the visible results from Advanced Night Repair ($88) and immediately spirals over what to do with the information. <em class=\"italic\">Should he hoard it? Or does he owe his group thread the truth? <\/em>Enter Gasteyer as his therapist, dryly pushing back on whether gatekeeping a serum this good even counts as friendship. Bowen, appropriately shamed, drops the link in the chat with an urgent \u201cbuy immediately.\u201d<\/p>\n<\/div>\n<div>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">It\u2019s a funny premise, but it\u2019s built on something real. A 2025 survey from GIPHY and Censuswide found that 85 percent of people consult their group chat before major life decisions, while 77 percent turn to it for smaller everyday calls like what to wear or eat. Skincare, apparently, lives in that second category now too.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">\u201cAdvanced Night Repair has 40-plus years of science behind it and is one of the most extensively tested formulas in the Est\u00e9e Lauder portfolio,\u201d says Fiona Sainty, senior vice president and general manager of Est\u00e9e Lauder and AERIN Beauty North America. \u201cBut beauty doesn\u2019t live solely in the lab or at the counter. We discover products that we love, think about who needs to know about them, and share our best finds with the people we trust.\u201d<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Yang backs that up: \u201cMy group chat is where I go for the important stuff: advice, gossip, unsolicited commentary and links to things I suddenly can\u2019t live without. Beauty recommendations are serious business.\u201d<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The serum itself is backed by more than 1,700 clinical tests and built around Tripeptide-32, which Est\u00e9e Lauder markets as its \u201cNight Peptide\u201d\u2014a compound the brand says helps support skin\u2019s natural renewal process overnight, an idea rooted in circadian rhythm research (the science of the body\u2019s internal clock, which also happens to apply to skin cell repair). All of which is to say: Bowen\u2019s group chat had good reason to trust him. <\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\"><em class=\"italic\">Guilty as Skin ro<\/em>lled out this morning across digital, social, connected TV and retail, meaning the next tempting beauty secret to leak into your own group chat might just be this one.<\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve all been there: you find something that actually  [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2792"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=2792"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2792\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/2793"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=2792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=2792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=2792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}