{"id":2740,"date":"2026-08-20T21:30:47","date_gmt":"2026-08-20T13:30:47","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/08\/20\/e-l-f-s-viral-pickle-lip-balm-is-back-with-two-new-flavors\/"},"modified":"2026-08-20T21:30:47","modified_gmt":"2026-08-20T13:30:47","slug":"e-l-f-s-viral-pickle-lip-balm-is-back-with-two-new-flavors","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/08\/20\/e-l-f-s-viral-pickle-lip-balm-is-back-with-two-new-flavors\/","title":{"rendered":"e.l.f.\u2019s Viral Pickle Lip Balm Is Back With Two New Flavors"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Apparently, one pickle-flavored lip balm was not enough. After e.l.f. Cosmetics\u2019 original Big Dill Glow Reviver Melting Lip Balm sold out in just eight minutes earlier this year, the brand is bringing the fan favorite back, but this time there are three flavors to choose from.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Launching today at noon EST, the new limited-edition collection ($9 each) includes the return of The Real Dill (the classic pickle flavor with a sheer green shade; it was formerly called Big Dill), plus two new flavors: Spicy Lil\u2019 Dill and e.l.f. Von Dill. Spicy Lil\u2019 Dill combines a deep red sheen with a new plumping formula and a chili-pepper kick, and e.l.f. Von Dill is a sweet, salty and tangy take\u2014\u201ca nod to German pickle fans\u201d\u2014with a glossy pearl finish. There\u2019s also a pickle-shaped Briny Blender Makeup Sponge ($7) for anyone who wants to fully commit to the theme.<\/p>\n<\/div>\n<div>\n<figure class=\"my-8 mx-auto max-w-full\"><img decoding=\"async\" src=\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/f9af4e701ea4dd09a8e99634ff44d543e9abffc4-1000x1000.jpg?w=1200&amp;auto=format&amp;q=70\" alt=\"elf-pickle-lip-balm-flavors\" width=\"1000\" height=\"1000\" class=\"h-auto w-full rounded\" loading=\"lazy\"\/><\/figure>\n<figure class=\"my-8 mx-auto max-w-full\"><img decoding=\"async\" src=\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/aa0c8837c36601e83fa0f4e9fb0850b350d44eac-1000x1000.jpg?w=1200&amp;auto=format&amp;q=70\" alt=\"elf-pickle-makeup-sponge\" width=\"1000\" height=\"1000\" class=\"h-auto w-full rounded\" loading=\"lazy\"\/><figcaption class=\"mt-2 text-center text-sm italic text-gray-500\">e.l.f. Briny Blender Makeup Sponge ($7)<\/figcaption><\/figure>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">\u201cWhen our community speaks, we listen,\u201d said Laurie Lam, chief brand officer of e.l.f. Cosmetics, in a press release. \u201cWith our first launch of our pickle-flavored Glow Reviver Melting Lip Balm, we popped the lid on a new wave of fandom. We moved at e.l.f. speed to bring our community more of what they love. Within weeks of our first drop, our teams were testing new flavors and ramped up our innovation pipeline to meet this cultural craving. And as we learned in real time the depth of passion out there for pickles, it was an opportunity to stretch further to produce something like the plumping formula in Spicy Lil\u2019 Dill. We are here answering the call for more fans to get in on the fun.\u201d And that they are: The original launch clearly found an audience beyond existing e.l.f. fans, as 77 percent of its pickle purchasers were new to the brand. <\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The collection is available online today and will debut in-store at Ulta Beauty on August 23. (This is also the first time e.l.f. will be featured in Ulta Beauty\u2019s TikTok Shop.) And if you live in Minnesota, you\u2019re in for a treat next week as e.l.f. plans for a large-scale Pickle Lip Balm activation at the Minnesota State Fair the weekend of August 27. And yes, there will be free lip balms until they run out! <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apparently, one pickle-flavored lip balm was not enough [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2740"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=2740"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2740\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/2741"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=2740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=2740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=2740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}