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Ashley Tisdale has never been shy about the fact that her wellness brand, Being Frenshe, was born from a personal place\u2014her mental health journey and how scent became a tool for grounding herself. Now, that philosophy gets its latest extension with Matcha Me, a new fragrance with notes of matcha, bergamot, coconut, milk, vanilla and sandalwood. <\/p>\n
Ahead of the launch we asked Tisdale about the inspiration behind the new scent and how the team came to the fragrance\u2019s final iteration.<\/p>\n<\/div>\n
\u201cAnyone who knows me knows that I drink \u200bmatcha pretty much every day. I love the ritual of making it because you have to be present as you\u2019re whisking, and it winds up being a sensory experience for me before my day gets started,\u201d Tisdale tells us. \u201cMy morning matcha has become one of those little moments I really look forward to. I wake up before my daughters do, I meditate and then I make my matcha. It’s one of the most calming moments of my day, and it helps me get into the right headspace before the day takes off.\u201d<\/p>\n
Tisdale says, \u201cMaking matcha is a beautiful ritual because it invites you to slow down and focus on nothing else.\u201d She notes that that feeling really inspired the mood of the new Being Frenshe Matcha Me scent.<\/p>\n
Tisdale says the team went through many iterations to get the final product just right, and she loves where they landed with Matcha Me. \u201cYou really get the sense of fresh matcha tea, but the bergamot and coconut make it extra fresh,\u201d she says, noting that she\u2019s really particular about coconut in fragrance and is thrilled at how beautiful the note turned out in Matcha Me. \u201cI also think the hint of sandalwood smells gorgeous as the fragrance unfolds.\u201d<\/p>\n
\u201cI’m really fascinated by the state of flow. When I’m engaged in what I\u2019m doing, and I achieve flow, it\u2019s like everything clicks into place. My mind is pure focus, and time practically disappears,\u201d says Tisdale. \u201cLike all Being Frenshe offerings, the fragrance has MoodScience Scent Technology, so it is literally designed to help you find more focus. That’s how I feel after drinking matcha, so we wanted to bring that feeling beyond your morning ritual, so you can reconnect with it whenever you need it.\u201d<\/p>\n
Ashley Tisdale has never been shy about the fact that h […]<\/p>\n","protected":false},"author":1,"featured_media":2709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2708"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=2708"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2708\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/2709"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=2708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=2708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=2708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}