{"id":2404,"date":"2026-07-18T02:35:48","date_gmt":"2026-07-17T18:35:48","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/07\/18\/jamie-makeups-cult-favorite-bfmr-makeup-remover-just-got-a-glow-up\/"},"modified":"2026-07-18T02:35:48","modified_gmt":"2026-07-17T18:35:48","slug":"jamie-makeups-cult-favorite-bfmr-makeup-remover-just-got-a-glow-up","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/07\/18\/jamie-makeups-cult-favorite-bfmr-makeup-remover-just-got-a-glow-up\/","title":{"rendered":"Jamie Makeup\u2019s Cult-Favorite BFMR Makeup Remover Just Got a Glow Up"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Ask any makeup enthusiast what actually removes waterproof mascara and full-coverage foundation without a fight, and chances are they\u2019ll mention BFMR ($35). Short for Best F*ing Makeup Remover, the cult-favorite mist from celebrity makeup artist Jamie Greenberg has earned a loyal following among everyday users, celebrities and, as Greenberg tells it, drag performers alike thanks to one simple promise: it melts away even the most stubborn makeup without stripping the skin. Now, five years after its original debut, Greenberg is relaunching BFMR with an updated formula and packaging shaped almost entirely by customer feedback.<\/p>\n<\/div>\n<div>\n<div class=\"my-8\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"The Beauty Authority: Jamie Greenberg Relaunches BFMR &amp; Shares Her Celebrity Makeup Tips\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/sLqt9DLjEJQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Although the previous iteration\u2019s glass bottle gave BFMR a luxe presence on the vanity, devoted users saw room for improvement. \u201cThe glass was too heavy,\u201d Greenberg told me exclusively on a recent episode of <em class=\"italic\">The Beauty Authority<\/em>. \u201cWe listened to what people were asking for and created something you can hold in your hand. It\u2019s very light now, so you can travel with it.\u201d<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The new bottle trades the original\u2019s glass for a lightweight design while keeping the brand\u2019s signature artist-designed packaging intact. Fans also asked for more hydration, so Greenberg quietly upped one key ingredient. \u201cThey wanted a little more moisturizing,\u201d she said. \u201cSo we kicked it up a little bit more with the jojoba oil. Just a teeny bit more, but you can feel it.\u201d<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The reformulated mist still leans on squalane to soften skin and support its moisture barrier, along with vitamin E for antioxidant benefits. It remains non-comedogenic, clean, vegan and Leaping Bunny certified cruelty free.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">For Greenberg, the product was born out of a gap she kept running into on set. \u201cI wanted something nourishing that would take everything off, including waterproof makeup,\u201d she said. \u201cI wanted it to be good for sensitive skin. I didn\u2019t want it to burn, and I wanted it to moisturize.\u201d<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">That formula built a following fast. \u201cIt spread like wildfire,\u201d Greenberg said. \u201cWe sell refills every week.\u201d Drag performers in particular became loyal customers, ordering it, in her words, \u201cby the bushel\u201d because it is one of the only removers that gets full glam off in one pass.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The relaunch lands alongside another new release from the brand: Eye Black ($12), a precision-tip performance eye black for women and girls in sports, inspired by Greenberg\u2019s daughter\u2019s softball career. She designed the two to work as a pair. \u201cThe greatest part about it, to get it fully off, you need the BFMR mist,\u201d Greenberg said. \u201cSo they\u2019re like a perfect duo.\u201d<\/p>\n<h2 id=\"shop-jamie-makeup-bfmr-mist-\" class=\"font-canela mb-4 mt-8 text-2xl font-light leading-tight text-black md:text-3xl\">Shop Jamie Makeup BFMR Mist<br \/><\/h2>\n<figure class=\"my-8 mx-auto max-w-full\"><img decoding=\"async\" src=\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/044c25d11de445bc904173fd62d9811b072bb0ab-1080x1080.png?w=1200&amp;auto=format&amp;q=70\" alt=\"\" width=\"1080\" height=\"1080\" class=\"h-auto w-full rounded\" loading=\"lazy\"\/><\/figure>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\" style=\"text-align:center\">BUY NOW &#8211; $35<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ask any makeup enthusiast what actually removes waterpr [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2404"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=2404"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/2405"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=2404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=2404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=2404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}