{"id":2396,"date":"2026-07-17T08:12:36","date_gmt":"2026-07-17T00:12:36","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/07\/17\/calling-all-off-campus-fans-ella-bright-is-rare-beautys-first-celeb-ambassador\/"},"modified":"2026-07-17T08:12:36","modified_gmt":"2026-07-17T00:12:36","slug":"calling-all-off-campus-fans-ella-bright-is-rare-beautys-first-celeb-ambassador","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/07\/17\/calling-all-off-campus-fans-ella-bright-is-rare-beautys-first-celeb-ambassador\/","title":{"rendered":"Calling All &#8216;Off Campus&#8217; Fans: Ella Bright Is Rare Beauty&#8217;s First Celeb Ambassador"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Rare Beauty is putting its signature flush front and center with the launch of its new \u201cMade You Blush\u201d campaign, starring British actress Ella Bright as the brand\u2019s first-ever celebrity ambassador. The <em class=\"italic\">Off Campus<\/em> star is the perfect fit for the campaign, having shared her love for the brand\u2019s best-selling Soft Pinch Liquid Blush ($25) formula long before the partnership took shape.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">\u201cI\u2019m so excited to announce my partnership with Rare Beauty as the new face of the new \u2018Made You Blush\u2019 campaign!\u201d says Bright, whose favorite shade is Hope, a nude mauve with a dewy finish. \u201cI\u2019ve been a massive fan of the brand for years, and their Soft Pinch Liquid Blush has always been a favorite in my makeup routine. Furthermore, I really admire Rare Beauty\u2019s dedication to mental health initiatives, which is why this project means so much to me.\u201d<\/p>\n<\/div>\n<div>\n<figure class=\"my-8 mx-auto max-w-full\"><img decoding=\"async\" src=\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/321f08d06a188b12bcef379eb954856eb510515a-750x1000.jpg?w=1200&amp;auto=format&amp;q=70\" alt=\"ella-bright-rare-beauty\" width=\"750\" height=\"1000\" class=\"h-auto w-full rounded\" loading=\"lazy\"\/><\/figure>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Since its launch in 2020, Soft Pinch Liquid Blush has earned holy-grail status among beauty lovers for its highly pigmented yet buildable formula and its ability to create a fresh, flushed look with just a drop or two. According to Rare Beauty, the fan-favorite blush has amassed more than 3 million likes and 12,500 reviews on Sephora and played a key role in fueling the beauty industry\u2019s \u201cblush boom,\u201d which has remained steady over the past five years.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The \u201cMade You Blush\u201d campaign video perfectly captures Bright\u2019s charm\u2014and yes, we\u2019ve already watched it a dozen times. <\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rare Beauty is putting its signature flush front and ce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2396"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=2396"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2396\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/2397"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=2396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=2396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=2396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}