{"id":2382,"date":"2026-07-16T10:18:43","date_gmt":"2026-07-16T02:18:43","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/07\/16\/chanel-just-found-its-new-crush-and-her-name-is-gracie-abrams\/"},"modified":"2026-07-16T10:18:43","modified_gmt":"2026-07-16T02:18:43","slug":"chanel-just-found-its-new-crush-and-her-name-is-gracie-abrams","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/07\/16\/chanel-just-found-its-new-crush-and-her-name-is-gracie-abrams\/","title":{"rendered":"Chanel Just Found Its New Crush, and Her Name Is Gracie Abrams"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Mademoiselle Abrams has entered the chat. Chanel just announced Gracie Abrams as the new face of Coco Mademoiselle Crush Absolu, the house&#8217;s newest fragrance, launching this August\u2014and if you&#8217;ve been keeping tabs on her steady rise through the Chanel universe, this one tracks perfectly.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The 26-year-old singer has been a Chanel ambassador since 2025, fronting the Spring-Summer Pre-Collection campaign before becoming the face of Coco Crush jewelry. Landing Crush Absolu feels like the natural next chapter, a continuation of a relationship that&#8217;s clearly working for both sides. &#8220;It&#8217;s unreal to be the new face of Coco Mademoiselle, I feel an immense sense of pride,&#8221; Abrams said in a press release. &#8220;I love that Coco is someone who leaves a mark everywhere she goes. Sometimes, I wish I could be more like her.&#8221;<\/p>\n<\/div>\n<div>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">What makes the pairing so fun is how much Abrams and the Chanel woman actually have in common. &#8220;Like Gabrielle Chanel once did, she asserts herself without artifice, driven by a fierce sense of freedom and an instinctive elegance,&#8221; said Thomas du Pr\u00e9 de Saint Maur, Head of Creative Resources at Chanel, adding, &#8220;Gracie arrives where she is not expected, always in motion, charting her own path.&#8221; <\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The scent itself is just as magnetic as its new face. Created by in-house perfumer Olivier Polge\u2014and notably the first new addition to the Coco Mademoiselle fragrance collection in six years\u2014Crush Absolu opens with grapefruit and lychee for a burst of freshness, moves into rose and jasmine for that sensual pull, then settles into a warm, amber-laced base of vetiver, vanilla and patchouli.<\/p>\n<figure class=\"my-8 mx-auto max-w-full\"><img decoding=\"async\" src=\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/fa899d6a71e3ed014946a2b74043bcdae5e02b08-768x747.avif?w=1200&amp;auto=format&amp;q=70\" alt=\"\" width=\"768\" height=\"747\" class=\"h-auto w-full rounded\" loading=\"lazy\"\/><figcaption class=\"mt-2 text-center text-sm italic text-gray-500\">CHANEL<\/figcaption><\/figure>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Chanel&#8217;s own Instagram caption sums up the whole vibe perfectly, calling it a scent that &#8220;embodies the power of attraction&#8221; and noting that when it meets Abrams, a crush simply follows. <\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">For now, the announcement comes with a set of striking black-and-white portraits of Abrams (wearing Coco Crush jewelry, naturally)\u2014the full campaign arrives in August alongside the fragrance itself, at Chanel.com and Chanel counters. The only downside is the wait.<\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mademoiselle Abrams has entered the chat. Chanel just a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2382"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=2382"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/2383"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=2382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=2382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=2382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}