{"id":2295,"date":"2026-07-10T07:05:12","date_gmt":"2026-07-09T23:05:12","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/07\/10\/inside-the-male-aesthetics-boom-why-more-men-are-undergoing-plastic-surgery\/"},"modified":"2026-07-10T07:05:12","modified_gmt":"2026-07-09T23:05:12","slug":"inside-the-male-aesthetics-boom-why-more-men-are-undergoing-plastic-surgery","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/07\/10\/inside-the-male-aesthetics-boom-why-more-men-are-undergoing-plastic-surgery\/","title":{"rendered":"Inside the Male Aesthetics Boom: Why More Men Are Undergoing Plastic Surgery"},"content":{"rendered":"

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Walk into any aesthetic practice right now and one thing is clear: Men are not just showing up; they are asking smarter questions and thinking long-term about how they look. The numbers back it up. According to The International Society of Aesthetic Plastic Surgery, surgical procedures in men are up 95 percent globally since 2018, with nonsurgical treatments rising even faster. But, what matters more than growth is how the category is evolving. Men still want dramatic change, but the trend is shifting toward refinement and looking like themselves on their best day.<\/p>\n

The Art of Subtlety<\/strong><\/h2>\n

For many men, the entry point is the face. New York plastic surgeon Mokhtar Asaadi, MD says blepharoplasty (eyelid surgery) leads among his male patients. \u201cThey want to look youthful, refreshed and polished.\u201d<\/p>\n<\/div>\n

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According to New York facial plastic surgeon Moustafa Mourad, MD, chin and jawline work is also gaining popularity among men. \u201cMost men are seeking structural solutions rather than temporary fixes.\u201d<\/p>\n

\u201cMost commonly, I see male patients seeking necklifts and blepharoplasties,\u201d adds Palo Alto, CA facial plastic surgeon Jill Hessler, MD. \u201cThey are looking for ways to correct a specific concern, like a sagging neck or under-eye bags, and are wanting more long-term results.\u201d<\/p>\n

New York plastic surgeon JoAn Monaco, MD says the key to great results in men is a slow, stepwise progression. \u201cIt has to be deliberate, from neurotoxin and fat transfer to blepharoplasty,\u201d she explains, noting that she\u2019s particularly thoughtful around the eyes. Women often want to erase their crow\u2019s-feet entirely, but \u201ca man\u2019s lines tell a different story,\u201d Dr. Monaco continues. \u201cIt\u2019s very attractive for a man to hold on to some of his crow\u2019s-feet. It\u2019s a distinguishing factor.\u201d The same logic extends to browlift surgery. \u201cWith men\u2019s anatomy, it\u2019s much easier to do more later than to correct too much,\u201d the surgeon adds.<\/p>\n

Body Goals<\/strong><\/h2>\n

While the face may get the attention, the body is where many practices are seeing major growth. Newton Centre, MA plastic surgeon Joseph A. Russo, MD says the shift is hard to ignore. \u201cMen are losing more weight just like women, and we are doing more tummy tucks in men than ever before.\u201d<\/p>\n

When he opted to have a combination of procedures nicknamed \u201cGladiator Surgery,\u201d Phoenix dermatologist Dr. Karan Lal was not starting from scratch. After losing 300 pounds and previously undergoing gynecomastia surgery and a tummy tuck, he said he wanted even more definition.<\/p>\n

When he met with his Scottsdale, AZ plastic surgeon, Benjamin Martin, MD, he was told to spend another year in the gym before moving forward. \u201cDr. Martin said, \u2018Do this before, because if you fill in from working out, your results will change,\u2019\u201c Dr. Lal recalls.<\/p>\n

After that year, they mapped out a plan: aggressive 360-degree liposuction with VASER, Renuvion skin tightening and intramuscular fat transfer to the chest. Keeping the outcome masculine was also important. When Dr. Lal pushed to add fat to his glutes, his surgeon said no. \u201cThat\u2019s why you have to find someone who specializes in men and has the right vision,\u201d he says.<\/p>\n

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Dr. Lal says his \u201cGladiator Surgery,\u201d which included 360-degree lipo, fat transfer to the chest and contouring of the flanks and back, fueled his bodybuilding journey.<\/figcaption><\/figure>\n

Dr. Lal says the procedure helped refine areas he couldn\u2019t change on his own rather than replace the work he was already putting in. \u201cI worked out for a year before and now I work out twice as hard after.\u201d<\/p>\n

Grand Rapids, MI plastic surgeon David Alfonso, MD says liposuction of the chest and love handles are among his most requested procedures for men. \u201cI think it\u2019s partly related to a greater acceptance of cosmetic surgery, as well as the desire to look younger and more competitive, both at work and socially.\u201d<\/p>\n

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Dr. Galanis performed VASER 360 liposuction of the abdomen, waist and back, chest contouring and Renuvion tightening to sculpt and transform this patient\u2019s body.<\/figcaption><\/figure>\n

The Rise of \u201cNo Downtime\u201d<\/strong><\/h2>\n

Nonsurgical treatments are a popular choice for men, too, and are often the gateway to more. Houston plastic surgeon Olga Bachilo, MD says neurotoxins and fillers are usually the first step. \u201cThere is increased awareness that these treatments can help men look younger, and more men are interested in that,\u201d she explains. \u201cThey can\u2019t tolerate long downtime and usually don\u2019t want any social downtime either.\u201d<\/p>\n

Hollywood, FL plastic surgeon Narayanan Nair, MD sees the same trend, along with strong demand for hair restoration, too. \u201cSocial media visibility and a growing focus on personal branding and confidence are major factors,\u201d he says.<\/p>\n

Treatments like radio frequency, Ultherapy PRIME and Sofwave are also gaining traction, offering subtle skin tightening. New York facial plastic surgeon Lee Ann Klausner, MD tells us she\u2019s seeing strong interest in Ultherapy PRIME for the jawline and neck, along with neurotoxin and filler.<\/p>\n

Why Now?<\/strong><\/h2>\n

So, what is actually driving the shift? Los Angeles plastic surgeon George Sanders, MD points to a mix of modern pressures. \u201cPeople are working longer and seeing themselves on virtual meetings,\u201d he says. \u201cWorking into your 60s and 70s requires you to maintain an energetic, youthful persona.\u201d<\/p>\n

Beverly Hills, CA plastic surgeon Charles Galanis, MD says many of his male patients are referrals from their wives: \u201cA number of the men I see are the husbands of patients I have operated on. When they see what\u2019s possible, they say, \u2018Well, maybe I can do this.\u2019\u201c<\/p>\n

The shift is evident at Grand Rapids, MI plastic surgeon Bradley Bengtson, MD\u2019s practice, where male patients now make up 18 percent of his clientele, up from 10 percent a decade ago. \u201cThe biggest shift isn\u2019t just that we\u2019re seeing more men on the operating table. It\u2019s also that they\u2019re comfortable saying what they\u2019re having done,\u201d he says. Dr. Galanis adds, \u201cJust as the stigma surrounding cosmetic procedures for women has lifted over the past decade or two, the same is now happening with men\u2019s aesthetics.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Walk into any aesthetic practice right now and one thin […]<\/p>\n","protected":false},"author":1,"featured_media":2296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2295"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=2295"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2295\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/2296"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=2295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=2295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=2295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}