Bath & Body Works has been teasing its fans and followers to the nth degree, and the news is finally out. Announced today, July 6, the beloved body-care brand unveiled its new Fruit Fusion collection, with Hilary Duff fronting the campaign and serving as creative partner.<\/p>\n
\u201cWe needed to show the world that the brand was shifting and reigniting in a way,\u201d Bath & Body Works\u2019 chief brand and product officer Veronique Gabai-Pinsky told Glossy<\/em> of the partnership. \u201cToday the brand is all about joy, but also the care, the feeling good, the confidence. And we believe that Hilary had all of this. And she has her moment right now. It\u2019s the first time she\u2019s touring in 18 years. She\u2019s coming back in the ears and hearts of her public in a big way.\u201d<\/p>\n<\/div>\n The Fruit Fusion collection spans body and shower care, including body wash, body mist, body lotion, body cream, lip oil and the newly introduced PocketSpray Hand Sanitizer. There\u2019s also a playful fruit-shaped coin purse designed to match each of the four scents: Berry Bliss, Tangerine Twirl, Watermelon Whirl and Banana Blend.<\/p>\n Full disclosure: Bath & Body Works generously sent the collection for testing, and while I was initially skeptical that another fruit-inspired launch could feel different, this one does. The fun factor is high: The new PocketSpray Hand Sanitizer ($5) can be paired with a cute, summer-camp-inspired wristlet carrier, which I clipped onto a weekender ahead of a Fourth of July cabin trip. Each product is also decorated with a tiny removable fruit charm you can repurpose elsewhere, along with silicone details that give the packaging a more tactile, playful feel.<\/p>\n I\u2019m particularly obsessed with Banana Blend, which smells like the body-care equivalent of Banana Laffy Taffy\u2014sweet and nostalgic, but fresh enough that I don\u2019t feel ridiculous wearing it as a 31-year-old mom. The body wash is my favorite way to use it: It lathers beautifully, leaves skin feeling clean and moisturized, and even doubles as shaving cream. A little goes a long way, too, making it an easy way to turn a routine shower into a treat.<\/p>\n The same can be said for the rest of the line. Whether you\u2019re gifting it to a loved one or treating yourself, Fruit Fusion deserves a spot on your radar\u2014and Duff clearly agrees. Shop some of my tried-and-tested favorites below.<\/p>\n Bath & Body Works BUY NOW – $19<\/p>\n<\/div>\n<\/div>\n Bath & Body Works BUY NOW – $5<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Bath & Body Works has been teasing its fans and fol […]<\/p>\n","protected":false},"author":1,"featured_media":2234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2233"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=2233"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2233\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/2234"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=2233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=2233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=2233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Shop the Bath & Body Works Fruit Fusion Line<\/h2>\n
![\"\"](\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/56c4800ff671df58af1bfb6185323d7e641f157e-1200x1200.jpg?w=1200&auto=format&q=70\")
<\/figure>\n
<\/strong>Banana Blend Moisturizing Body Wash<\/p>\n![\"\"](\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/c50f865d98e3389e29d0969416816d0c7365931d-1200x1200.jpg?w=1200&auto=format&q=70\")
<\/figure>\n
<\/strong>Berry Bliss PocketSpray Hand Sanitizer<\/p>\n