{"id":2016,"date":"2026-06-13T06:34:53","date_gmt":"2026-06-12T22:34:53","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/06\/13\/kristin-cavallaris-fizzen-is-proof-that-protein-can-be-stylish\/"},"modified":"2026-06-13T06:34:53","modified_gmt":"2026-06-12T22:34:53","slug":"kristin-cavallaris-fizzen-is-proof-that-protein-can-be-stylish","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/06\/13\/kristin-cavallaris-fizzen-is-proof-that-protein-can-be-stylish\/","title":{"rendered":"Kristin Cavallari&#8217;s Fizzen Is Proof That Protein Can Be Stylish"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The functional beverage aisle has long forced consumers to endure chalky protein shakes, but a new brand wants to make it a whole lot more enjoyable. Meet Fizzen, a sparkling protein drink cofounded by Kristin Cavallari, now available nationwide at Target.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Fizzen aims to make protein feel less like a supplement and more like an everyday lifestyle essential. On Instagram, Cavallari describes it as \u201ca sparkling real fruit juice with protein\u2014it\u2019s light and refreshing and will help you glow from within.\u201d<\/p>\n<\/div>\n<div>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">At a time when the global protein market is projected to reach $113 billion by 2035, Fizzen is positioning itself as a modern alternative to traditional protein products, one designed specifically for women seeking convenient nutrition without the gym-bro packaging. It&#8217;s as if protein got the Pellegrino treatment.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The formula features eight grams of protein from bovine collagen peptides, along with vitamin B12, zinc and vitamin C, all made with real sparkling fruit juice and naturally sweetened ingredients.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">\u201cConsumers are increasingly looking for products that support their wellness goals without sacrificing taste, aesthetics or experience,\u201d the brand shares. Fizzen\u2019s sparkling functional beverage is crafted to feel as elevated as it is effective by applying a premium, lifestyle-forward sensibility to a category that has historically felt intimidating or overly focused on male fitness culture.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Fizzen is available now at Target in four flavors\u2014Strawberry Lemonade, Fruit Punch, Peach Mango and Orange Pineapple\u2014sold individually or in a four-pack.<\/p>\n<h2 id=\"shop-fizzen\" class=\"font-canela mb-4 mt-8 text-2xl font-light leading-tight text-black md:text-3xl\">Shop Fizzen<\/h2>\n<figure class=\"my-8 mx-auto max-w-full\"><img decoding=\"async\" src=\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/d708ee4b8f7b9ab5d5fb72ac0725085f43d19ba6-1638x2048.jpg?w=1200&amp;auto=format&amp;q=70\" alt=\"\" width=\"1638\" height=\"2048\" class=\"h-auto w-full rounded\" loading=\"lazy\"\/><\/figure>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\" style=\"text-align:center\">BUY NOW &#8211; $8 FOR A FOUR-PACK<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Worth noting: Fizzen isn&#8217;t the only celebrity-backed protein brand to land at Target lately. Earlier this year, Mel Robbins launched Pure Genius Protein, a pocket-sized protein shot with 23 grams of protein per bottle, at the retailer. The two brands take different approaches: Pure Genius is a concentrated shot built for on-the-go convenience, while Fizzen leans into the sparkling beverage experience. It&#8217;s a signal that the protein category is having a serious glow-up\u2014and we&#8217;re here for it.<\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The functional beverage aisle has long forced consumers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2016"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=2016"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/2016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/2017"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=2016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=2016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=2016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}