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Before your retinol, before your peptides, before the 12-step routine, there was a little blue tin that launched in 1911 and has been quietly outperforming everything that came after it. Nivea Cr\u00e8me ($8) turns 115 this year, and it’s still one of the most scientifically interesting moisturizers on the market. Here’s what most people don’t know about it.<\/p>\n
Nivea comes from the Latin niveus,<\/em> meaning snow-white, a nod to the cream’s signature bright-white color. Simple, elegant and 115 years ahead of the minimalist naming trend.<\/p>\n<\/div>\n When it comes to formulation, Nivea Cr\u00e8me flips the script. “Most body moisturizers are a type of emulsion called oil in water,” explains cosmetic chemist Kelly Dobos. “The majority of these lotions are water, about 70 to 80 percent.” <\/p>\n Nivea Cr\u00e8me is a water-in-oil emulsion, where oil makes up the larger portion. “A W\/O emulsion can pack in a higher concentration of emollient ingredients to bolster the skin’s barrier properties and provide long-lasting hydration,” Dobos explains. “But W\/O emulsions are more difficult to stabilize.” <\/p>\n “Except for a few small changes to fragrance and preservatives to meet changing consumer and regulatory trends, the product’s efficacy and popularity have stood the test of time,” Dobos says. <\/p>\n One thing that did change (all the way back in 1924) was the color of the tin. Up until this time, the cream was housed in a yellow tin with green writing\u2014until Juan Gregorio Clausen, Head of Advertising at Beiersdorf, spotted three cheerful, cheeky, fresh-faced young brothers and made them the new stars of Nivea advertising. That same year, a new design concept debuted: the now-iconic blue tin, which remains the brand’s signature shade today.<\/p>\n Dr. Oskar Troplowitz developed the formula in 1911 after recognizing the moisturizing power of lanolin, an ingredient he called \u201cEucerit.\u201d It was the first stable water-in-oil emulsion made for mass production.<\/p>\n Lanolin is a waxy substance secreted from the sebaceous glands of sheep, forming a natural waterproof coating on wool fibers. “Sheep must be shorn periodically to prevent their fleece from becoming too heavy,” Dobos says. “Lanolin is obtained from washing of the shorn fleece so it is natural and renewable. The concentration of raw wool wax can vary from 5 to 25 percent of the shorn fleece.” <\/p>\n Beiersdorf, Nivea’s parent company, has even published an entire book based on years of research into lanolin and its derivatives. <\/p>\n The fact that this blue tin is still in bathrooms, gym bags and medicine cabinets around the world \u2014 115 years after launch \u2014 is a testament to something rare in beauty: a formula so close to perfect that barely anything needed to change.<\/p>\n Before your retinol, before your peptides, before the 1 […]<\/p>\n","protected":false},"author":1,"featured_media":1995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/1994"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=1994"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/1994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/1995"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=1994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=1994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=1994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Nivea Cr\u00e8me Is Formulated Differently Than Most Moisturizers<\/strong><\/h2>\n
Nivea Cr\u00e8me’s Formula Has Barely Changed in 115 Years<\/strong><\/h2>\n
Nivea Cr\u00e8me Was Born in a Pharmacy<\/strong><\/h2>\n
The Star Ingredient Comes From Sheep<\/strong><\/h2>\n
Nivea Cr\u00e8me Is Still One of the Best Moisturizers You Can Buy<\/strong><\/h2>\n
Shop Nivea Cr\u00e8me<\/strong><\/h2>\n<\/div>\n","protected":false},"excerpt":{"rendered":"