{"id":1978,"date":"2026-06-10T05:05:12","date_gmt":"2026-06-09T21:05:12","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/06\/10\/why-ilias-iconic-skin-tint-remains-the-benchmark-for-barely-there-coverage\/"},"modified":"2026-06-10T05:05:12","modified_gmt":"2026-06-09T21:05:12","slug":"why-ilias-iconic-skin-tint-remains-the-benchmark-for-barely-there-coverage","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/06\/10\/why-ilias-iconic-skin-tint-remains-the-benchmark-for-barely-there-coverage\/","title":{"rendered":"Why ILIA&#8217;s Iconic Skin Tint Remains the Benchmark for Barely There Coverage"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">In 2020, ILIA launched its beloved Super Serum Skin Tint SPF 40, which helped spark the skinification of makeup trend that has dominated the category ever since. We\u2019ve collectively shifted away from full-coverage, Instagram-era foundation and toward products that enhance our skin rather than mask it. Healthy, dewy, natural-looking skin is the goal, and hybrid products like this skin tint make it achievable. We\u2019re not surprised it\u2019s amassed thousands of five-star reviews and remains a best-seller.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Today, as ILIA announces a new partnership with Grammy-nominated band HAIM, we\u2019re reflecting on why we (NewBeauty editors) love it, too.<\/p>\n<\/div>\n<div>\n<h2 id=\"why-we-love-ilias-super-serum-skin-tint-spf-40\" class=\"font-canela mb-4 mt-8 text-2xl font-light leading-tight text-black md:text-3xl\">Why We Love ILIA\u2019s Super Serum Skin Tint SPF 40<\/h2>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">When we talk about the modern skin tint boom, ILIA is included as one of the products that helped define the category. It combines three categories\u2014skin-care serum, complexion makeup and SPF\u2014into one product, and the sun protection is mineral-based, which is ideal for those with sensitive skin. The lightweight, liquid formula prioritizes hydration and barrier health, blending hyaluronic acid, plant-based squalane and allantoin to help support and strengthen the skin while visibly reducing the look of redness. The result is a calmer, happier, more even complexion. Did we mention it also comes in 30 shades?<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">&#8220;The idea for Super Serum Skin Tint SPF 40 came from a genuine need,\u201d says founder Sasha Plavsic. \u201cI was a new mother with a history of sensitive skin, who simply didn&#8217;t have enough time in the day and needed an all-in-one product to get me out the door faster.\u201d <\/p>\n<figure class=\"my-8 mx-auto max-w-full\"><img decoding=\"async\" src=\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/ec73a743bd9ac6b5fa59ef867a02df6b4a331cd3-4480x6720.jpg?w=1200&amp;auto=format&amp;q=70\" alt=\"ilia-serum-skin-tint\" width=\"4480\" height=\"6720\" class=\"h-auto w-full rounded\" loading=\"lazy\"\/><\/figure>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\" style=\"text-align:center\">BUY NOW &#8211; $48<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">In a consumer perception study of 50 people, the results were impressive. Immediately after applying the skin tint, 100 percent of participants said their skin\u2019s moisture was boosted; 96 percent said their skin was more hydrated and its texture was smoother. After 28 days of daily use, 100 percent agreed that the skin tint smoothed their skin texture, minimized the appearance of pores and evened their skin tone without aggravating their skin. Additionally, 100 percent of participants with sensitive skin agreed the product did not make their skin react or break out, and it helped improve redness.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The HAIM sisters\u2014Este, Danielle and Alana\u2014say they\u2019ve been longtime fans of ILIA, and especially the Super Serum Skin Tint SPF 40. &#8220;When we&#8217;re on tour, we do our own makeup and we&#8217;re pretty much always in a rush, so having products that are quick and easy is everything,\u201d they explain. \u201cWe all go for pretty natural makeup looks, so the Skin Tint is perfect. It hides blemishes really well, but still lets our freckles show through. It&#8217;s makeup, it&#8217;s skin care, it&#8217;s SPF\u2014it honestly has it all. Especially when we&#8217;re performing outside, it&#8217;s a must.&#8221;<\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2020, ILIA launched its beloved Super Serum Skin Tin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/1978"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=1978"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/1978\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/1979"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=1978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=1978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=1978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}