{"id":1929,"date":"2026-06-05T06:59:32","date_gmt":"2026-06-04T22:59:32","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/06\/05\/cher-and-xochitl-gomez-share-the-same-drugstore-hair-care-secret\/"},"modified":"2026-06-05T06:59:32","modified_gmt":"2026-06-04T22:59:32","slug":"cher-and-xochitl-gomez-share-the-same-drugstore-hair-care-secret","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/06\/05\/cher-and-xochitl-gomez-share-the-same-drugstore-hair-care-secret\/","title":{"rendered":"Cher and Xochitl Gomez Share the Same Drugstore Hair-Care Secret"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Cher isn\u2019t usually someone who needs an introduction, but her latest role might surprise you. In Garnier\u2019s newest campaign\u2014unveiled today\u2014the icon brings her signature sleek, glossy hair front and center, this time alongside actress Xochitl Gomez. Beyond their star power, the two are connected by one thing: great hair. And, as it turns out, the same go-to product: Garnier Fructis Diamond Sleek Shine-Coat Smoothing Spray ($8).<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The campaign draws inspiration from the instantly recognizable \u201cCher hair\u201d aesthetic\u2014sleek, ultra-glossy, waist-length strands that have become a cross-generational beauty reference. In the video, Cher lets both viewers and Gomez in on her hair-care secret (which, of course, is Fructis Diamond Sleek). <\/p>\n<\/div>\n<div>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Gomez spots Cher across the room and is immediately starstruck, but she\u2019s dealing with frizzy, unruly hair. Cher steps in, handing over the product, and with a blow dryer, a round brush and Fructis Diamond Sleek, Gomez\u2019s hair transforms into smooth, high-shine strands worthy of the icon.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">This isn\u2019t Garnier\u2019s first celebrity partnership around the product. In March, supermodel Gisele B\u00fcndchen became the brand\u2019s first-ever global ambassador in its 120-year history. In her debut campaign, she takes viewers through Miami\u2014signing contracts, sharing wellness rituals (think yoga and ice baths) and eventually landing in Garnier\u2019s labs to spotlight the hero Fructis Diamond Sleek formula.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Though each star has a distinct aesthetic, Fructis Diamond Sleek works for all of them. The lightweight, vegan anti-frizz spray promises up to 100 hours of frizz control and is designed to be used before heat styling to enhance smoothness and shine. The formula features a vegan keratin smoothing complex and argan oil and is activated by heat, offering frizz control, shine and heat protection in one step. To use, spray generously on damp hair and blow-dry in sections with a brush to create tension. Once dry, expect a noticeably smoother, glossier finish.<\/p>\n<figure class=\"my-8 mx-auto max-w-full\" style=\"max-width:500px\"><img decoding=\"async\" src=\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/4ad13b186c7bcde37e6742ee18ff792f0b432369-2000x2000.heif?w=1200&amp;auto=format&amp;q=70\" alt=\"garnier diamond sleek\" width=\"2000\" height=\"2000\" class=\"h-auto w-full rounded\" loading=\"lazy\"\/><\/figure>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\" style=\"text-align:center\">BUY AT WALMART &#8211; $8<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\" style=\"text-align:center\">BUY AT TARGET &#8211; $8<\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cher isn\u2019t usually someone who needs an introduction, b [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/1929"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=1929"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/1929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/1930"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=1929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=1929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=1929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}