{"id":1862,"date":"2026-05-30T22:11:13","date_gmt":"2026-05-30T14:11:13","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/05\/30\/aapi-beauty-brand-founders-on-the-20-aapi-owned-products-they-cant-live-without\/"},"modified":"2026-05-30T22:11:13","modified_gmt":"2026-05-30T14:11:13","slug":"aapi-beauty-brand-founders-on-the-20-aapi-owned-products-they-cant-live-without","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/05\/30\/aapi-beauty-brand-founders-on-the-20-aapi-owned-products-they-cant-live-without\/","title":{"rendered":"AAPI Beauty Brand Founders on the 20 AAPI-Owned Products They Can&#8217;t Live Without"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">\u201cOur SOS Rescue Spray will always have a special place in my heart because it genuinely changed my skin and my relationship with beauty. As someone who struggled with eczema for years, it was one of the first products that made my skin feel calm, supported and safe without sacrificing the experience or efficacy.\u201d \u2014 Amy Liu, Tower 28 Founder and CEO<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">\u201cTotal game changer, especially when I\u2019m traveling or out in the wild on expeditions with The\u00a0Fable\u00a0Fund. It\u2019s one of those products I always keep in my day bag.\u201d \u2014 Akash Mehta, Fable &amp; Mane Co-Founder<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">\u201cI love how focused Tower 28 is on creating products for sensitive skin. SOS Rescue Spray is one of those staples I always keep nearby because it instantly helps calm and reset my skin, especially after travel, long days in makeup or whenever my skin feels stressed.\u201d \u2014 Deepica Mutyala, Live Tinted Founder and CEO<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cOur SOS Rescue Spray will always have a special place  [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/1862"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=1862"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/1862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/1863"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=1862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=1862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=1862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}