{"id":1852,"date":"2026-05-30T06:39:46","date_gmt":"2026-05-29T22:39:46","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/05\/30\/eltamd-gives-its-cult-favorite-sunscreen-a-purpose-driven-makeover\/"},"modified":"2026-05-30T06:39:46","modified_gmt":"2026-05-29T22:39:46","slug":"eltamd-gives-its-cult-favorite-sunscreen-a-purpose-driven-makeover","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/05\/30\/eltamd-gives-its-cult-favorite-sunscreen-a-purpose-driven-makeover\/","title":{"rendered":"EltaMD Gives Its Cult-Favorite Sunscreen a Purpose-Driven Makeover"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">It\u2019s Skin Cancer Awareness Month and time for one of our most important annual PSAs: Wear sunscreen! And if you\u2019re in the market for a new one, let it be the best-selling UV Daily Broad-Spectrum SPF 40 from EltaMD ($41), which is dressed in special packaging right now to support a worthy cause. <\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">For a limited time, EltaMD is powering a &#8220;Buy One, Give One&#8221; skin cancer prevention initiative, meaning if you buy this sunscreen, the brand will donate another one to the Melanoma Research Foundation, with a commitment of up to $1 million in retail value.<\/p>\n<\/div>\n<div>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">\u201cAt EltaMD, our goal is not only to protect skin, but to change how people think about sun care,\u201d says Echo Sandburg, chief marketing officer of CP Skin Health US, noting that this donation will help expand access to sun protection while reinforcing the importance of daily SPF use and professional skin checks. \u201cWe\u2019re evolving the conversation around SPF, pairing a meaningful give-back with a design-forward approach.\u201d<\/p>\n<figure class=\"my-8 mx-auto max-w-full\"><img decoding=\"async\" src=\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/3fc343a848782eb1c65668d1dfeffc55dfab5919-1000x1465.jpg?w=1200&amp;auto=format&amp;q=70\" alt=\"eltamd uv daily 2026\" width=\"1000\" height=\"1465\" class=\"h-auto w-full rounded\" loading=\"lazy\"\/><\/figure>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\" style=\"text-align:center\">BUY NOW WHILE SUPPLIES LAST &#8211; $41<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The design-forward approach she\u2019s referring to is the limited-edition packaging created in collaboration with acclaimed artist Lucy Kirk. The classic white bottle has been \u201ctransformed into a bright, optimism-filled piece of vanity decor meant to do more than simply look good on a shelf,\u201d Sandburg says. \u201cWe selected UV Daily for this initiative because by wrapping this daily essential in a vibrant design, we&#8217;re providing a visual reminder on the vanity to reinforce daily use of sunscreen.&#8221;<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">We\u2019ve loved this cult-favorite formula for years, along with thousands of other fans, because of its lightweight texture, hydrating finish and broad-spectrum, hybrid SPF 40 protection via zinc oxide and octinoxate. Infused with hyaluronic acid, it\u2019s a great option for those with dry, dehydrated and\/or mature skin\u2014dermatologists regularly recommend it. \u00a0\u00a0 \u00a0\u00a0 \u00a0\u00a0 \u00a0\u00a0 \u00a0\u00a0 \u00a0\u00a0 \u00a0\u00a0<\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s Skin Cancer Awareness Month and time for one of ou [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/1852"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=1852"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/1852\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/1853"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=1852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=1852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=1852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}