{"id":1824,"date":"2026-05-28T06:22:58","date_gmt":"2026-05-27T22:22:58","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/05\/28\/cindy-crawford-just-shared-her-nonsurgical-eyelid-lift-secret\/"},"modified":"2026-05-28T06:22:58","modified_gmt":"2026-05-27T22:22:58","slug":"cindy-crawford-just-shared-her-nonsurgical-eyelid-lift-secret","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/05\/28\/cindy-crawford-just-shared-her-nonsurgical-eyelid-lift-secret\/","title":{"rendered":"Cindy Crawford Just Shared Her Nonsurgical Eyelid Lift Secret"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">We\u2019re always all ears for a Cindy Crawford beauty secret, and her latest one comes with a new partnership.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">As announced today, the supermodel and entrepreneur is teaming up with Upneeq (oxymetazoline hydrochloride ophthalmic solution, 0.1%), the first and only FDA-approved prescription eye drop for acquired ptosis, or low-lying eyelids. Used once daily, it\u2019s clinically proven to temporarily lift the upper eyelids, making eyes appear more open and awake in minutes. The results last up to eight hours, with zero downtime and no surgery required.<\/p>\n<\/div>\n<div>\n<div class=\"two-column-layout flex flex-col gap-8 md:flex-row\">\n<div style=\"width:50%\">\n<div class=\"block-content\">\n<figure class=\"my-8 mx-auto max-w-full\"><img decoding=\"async\" src=\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/67e5044f7a19ef6acc4ca016599190f57fe89d45-1400x2000.png?w=1200&amp;auto=format&amp;q=70\" alt=\"\" width=\"1400\" height=\"2000\" class=\"h-auto w-full rounded\" loading=\"lazy\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"two-column-layout__right\" style=\"width:50%\">\n<div class=\"block-content\">\n<figure class=\"my-8 mx-auto max-w-full\"><img decoding=\"async\" src=\"https:\/\/cdn.sanity.io\/images\/0vv8moc6\/newbeauty\/d98b0382e3f8e622bf15d9ed8c7fa6d3977a5696-1400x2000.png?w=1200&amp;auto=format&amp;q=70\" alt=\"\" width=\"1400\" height=\"2000\" class=\"h-auto w-full rounded\" loading=\"lazy\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">Crawford isn\u2019t just the face of the campaign; she\u2019s also a longtime user. \u201cConnection has always been about presence and confidence for me, and so much of that is communicated through the eyes,\u201d she says. \u201cUpneeq allows me to continue to show up fully, just as I have throughout my career.\u201d<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">\u201cThis partnership represents a powerful convergence, bringing together a true cultural icon like Cindy Crawford with Upneeq, a category-defining innovator in eye care,&#8221; says Upneeq CEO Lori Deo. \u201cThis campaign celebrates presence and connection in everyday moments, and Cindy has built a legacy of meaningful connection across generations. We\u2019re thrilled to bring this defining partnership to life.\u201d<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">The campaign nods to Crawford\u2019s iconic career while celebrating women of all ages, with creators, makeup artists and real Upneeq users sharing their own stories about confidence and presence.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">For anyone who has noticed their eyelids feeling heavier or their eyes looking more tired than they feel, prescription-only Upneeq offers a compelling nonsurgical option, and it\u2019s one that doctors have backed since its FDA approval in 2020. As Boca Raton, FL oculoplastic surgeon Steven Fagien, MD, told us, the use of eyedrops to open up the eyes has been a trusted practice for years.<\/p>\n<p class=\"text-md mb-6 leading-relaxed text-gray-500\">\u201cIt has been known for years that certain topical \u2018eyedrop\u2019 chemicals cause a constriction of an accessory muscle of the upper eyelid that \u2018opens the eye\u2019 or lifts the upper eyelid,\u201d he explains. \u201cThink of it like Afrin Nasal Spray, which works in the nose by a similar effect of vasoconstriction. The thought is that an eye formulation with the same compound, with a reduction in concentration to maximize effects while reducing side effects, will last several hours in most patients.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re always all ears for a Cindy Crawford beauty secre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/1824"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=1824"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/1824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/1825"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=1824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=1824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=1824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}